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Artificial intelligence (AI) and video streaming in the United States

Statistics report on artificial intelligence in video streaming in the United States

This report has been compiled to provide statistical information about artificial intelligence in the video streaming market. The report begins with a chapter on general AI use and perspectives in the media industry and is followed by general features, before digging deeper into the use of generative AI in TV show and movie production, as well as content discovery. The report closes with a chapter about current challenges and why the discussion of AI in the video streaming is important.

Table of contents

Overview

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  • Premium Statistic Adoption of generative AI across industries and functions worldwide 2024
  • Basic Statistic Expected impact of GenAI on media & entertainment businesses processes worldwide 2024
  • Basic Statistic Popular drivers for GenAI adoption in media & entertainment businesses worldwide 2024
  • Premium Statistic Adults' opinion on the effect of AI on entertainment in the U.S. 2024-2025
  • Premium Statistic Adults' opinion on the effect of AI on media in the U.S. 2024
  • Premium Statistic Views on AI's influence on media, tech, and telco revenues U.S. & Europe 2024
  • Premium Statistic GenAI tool use in the U.S. 2024-2025

Features

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  • Premium Statistic New TV features desired in the U.S. 2025
  • Premium Statistic SVOD services expansion areas worldwide 2025
  • Premium Statistic Main uses of GenAI in media & entertainment that should require consent U.S. 2024
  • Basic Statistic Interest in AI features for TV and movie viewing in the U.S. 2024
  • Premium Statistic Interest in AI features embedded in streaming services 2025
  • Premium Statistic Willingness to pay for AI features embedded in streaming services 2025, by platform
  • Premium Statistic Audience concerns about AI use in content United States 2025

TV show and movie production

6
  • Premium Statistic Opinion of AI-created content being better than human-created in the U.S. 2024
  • Premium Statistic Opinion on companies disclosing AI usage in series or movie making in the U.S. 2025
  • Premium Statistic User acceptance of GenAI use in film and TV production in the U.S. 2025
  • Premium Statistic Consumer opinion on human vs. AI superiority in entertainment task creation 2024
  • Premium Statistic Willingness to watch AI-generated TV shows and movies among U.S. viewers 2024
  • Premium Statistic Willingness to watch AI-generated TV shows and movies in the U.S. 2025, by generation

Content discovery

5
  • Premium Statistic Consumer acceptance of AI-personalized media recommendations in the U.S. 2025
  • Basic Statistic Main reasons why CTV users prefer streaming over traditional TV in the U.S. 2025
  • Premium Statistic Viewers choosing algorithm-recommended streaming content worldwide 2024, by country
  • Premium Statistic Attitudes on personalized content suggestions United States 2025
  • Premium Statistic Attitudes on personalized content suggestions United States 2025, by generation

Bigger picture: challenges in the current streaming market

4
  • Basic Statistic Employment in U.S. broadcasting and content providers industry 2001-2025
  • Premium Statistic SVOD subscription additions and losses in the U.S. 2023-2025
  • Basic Statistic Main content discovery challenges for CTV users in the U.S. 2024
  • Premium Statistic TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024
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