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Subscription video-on-demand market in the United States

Statistics report on SVOD in the U.S.

This report has been compiled to provide statistical information about the subscription video-on-demand (SVOD) market in the United States, including data on subscriber numbers, revenue, and consumption habits. The report also looks at established market leaders and gives information on content available on the platforms.

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Table of contents

Overview

8
  • Premium Forecast Revenue of SVOD in the United States 2017-2029
  • Premium Forecast Number of SVOD users in the United States 2017-2029
  • Premium Forecast ARPU of SVOD in the U.S. 2017-2029
  • Premium Statistic Number of titles on SVOD services worldwide Q3 2025-Q4 2025, by content type
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2025
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2025
  • Premium Statistic Subscription OTT video viewers in the U.S. 2024, by platform
  • Premium Statistic Monthly market share of SVOD services in the U.S. 2024-2025

Content

6
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2025, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2025
  • Premium Statistic Share of movies on SVOD platforms in the U.S. Q1-Q4 2024
  • Premium Statistic Leading SVOD title share by StreamSaver and Disney/WBD bundle in the U.S. 2023-2024
  • Premium Statistic Share of Spanish titles on SVOD platforms in the U.S. 2024
  • Premium Statistic Major acquisition sporting events for SVOD in the U.S. 2024

Platforms

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  • Premium Statistic Users watching Netflix once a week in the U.S. 2022-2025
  • Premium Statistic Amazon Prime subscription usage for watching videos in the U.S. 2024, by age group
  • Basic Statistic Number of Hulu's paying subscribers in the U.S. Q1 2019-Q4 2025, by quarter
  • Basic Statistic Quarterly Disney+ subscribers count worldwide 2020-2025
  • Premium Statistic Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2025
  • Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2026
  • Premium Statistic Paramount+ subscriber count worldwide 2021-2025
  • Premium Statistic Apple TV+ penetration rate worldwide 2022-2024, by region
  • Basic Statistic ESPN+ subscriber numbers in the U.S. Q1 2019-Q3 2025

Demographics

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  • Premium Statistic Share of paid video streaming subscribers in the U.S. 2025, by age
  • Basic Statistic Distribution of SVOD subscriptions per household in the U.S. 2023, by age
  • Premium Statistic Number of video streaming subscriptions used in the U.S. 2024, by generation
  • Premium Statistic Anticipated VOD subscription increase in the U.S. 2024, by age
  • Premium Statistic Time spent viewing social videos and SVOD in the U.S. 2024, by generation
  • Premium Statistic Share of consumers using another's SVOD passwords in the U.S. 2024, by demographic
  • Premium Statistic Impact of SVOD prices and discounts in the U.S. 2023, by generation

User behavior

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  • Premium Statistic Distribution of SVOD viewers in the U.S. 2020-2024, by number of services
  • Basic Statistic SVOD service multiple subscriptions in the U.S. 2023, by service
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2025
  • Premium Statistic Reasons for subscribing to video streaming services in the U.S. 2024
  • Premium Statistic New SVOD subscribers in the U.S. 2022-2024, by platform
  • Premium Statistic SVOD subscriber additions in the U.S. 2022-2024, by plan type
  • Premium Statistic Distribution of SVOD sign-ups in the U.S. 2022-2024, by price type
  • Premium Statistic Share of U.S. SVOD viewers who subscribed to view specific content 2020-2025
  • Premium Statistic SVOD subscription cycling in the U.S. and Europe 2024

Churn

5
  • Premium Statistic SVOD subscription additions and losses in the U.S. 2023-2025
  • Premium Statistic Monthly SVOD churn rate in the U.S. 2023-2024
  • Premium Statistic Number of video streaming services canceled in the U.S. 2025, by age
  • Basic Statistic Usage duration of SVOD platforms before unsubscribing in the U.S. and Canada 2024
  • Premium Statistic Canceling subscription and adding free ad-supported CTV services in the U.S. 2025
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