Display was the most commonly used format of digital advertising among the Baltic countries in 2022 with a more than ** percent spending share in Latvia and approximately ** percent in Estonia.
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IAB Europe. (July 19, 2023). Digital advertising spending share in the Baltics in 2022, by format and country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe. "Digital advertising spending share in the Baltics in 2022, by format and country ." Chart. July 19, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe. (2023). Digital advertising spending share in the Baltics in 2022, by format and country . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe. "Digital Advertising Spending Share in The Baltics in 2022, by Format and Country ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Jul 2023, /statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/
IAB Europe, Digital advertising spending share in the Baltics in 2022, by format and country ÌÇÐÄÆÆ½â°æ, /statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/ (last visited July 28, 2026)
Digital advertising spending share in the Baltics in 2022, by format and country [Graph], IAB Europe, July 19, 2023. [Online]. Available: /statistics/1414284/digital-advertising-expenditure-share-baltics-by-format-and-country/