In 2022, programmatic advertising witnessed notable investment in the Baltic states. Lithuania led the way with an expenditure of ** million euros, demonstrating a strong commitment to data-driven advertising strategies. Estonia followed closely with an investment of ** million euros, while Latvian advertisers dedicated ** million euros to programmatic ads.
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IAB Europe. (July 19, 2023). Programmatic advertising spending in the Baltics in 2022, by country (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe. "Programmatic advertising spending in the Baltics in 2022, by country (in million euros)." Chart. July 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe. (2023). Programmatic advertising spending in the Baltics in 2022, by country (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe. "Programmatic Advertising Spending in The Baltics in 2022, by Country (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2023, /statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
IAB Europe, Programmatic advertising spending in the Baltics in 2022, by country (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/ (last visited July 20, 2026)
Programmatic advertising spending in the Baltics in 2022, by country (in million euros) [Graph], IAB Europe, July 19, 2023. [Online]. Available: /statistics/1413641/programmatic-advertising-expenditure-baltics-by-country/
