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Advertising in the Baltics

Statistics report on the advertising market in the Baltics

This report dives into the landscape of advertising in the Baltic countries, encompassing Lithuania, Latvia and Estonia. Drawing from a variety of statistical data, the charts included in the report offer insights into the evolving trends shaping the advertising industry in this region.

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Table of contents

Overview

9
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Advertising spending in CEE and Turkey 2022-2026
  • Premium Statistic Digital ad spend in the Baltics 2024, by country
  • Premium Statistic Digital ad spend growth in the Baltics 2024, by country
  • Premium Statistic Advertising expenditure in Lithuania 2021-2022, by medium
  • Premium Statistic Advertising expenditure in Latvia 2020-2024, by medium
  • Premium Statistic Advertising expenditure in Estonia 2020-H1 2023, by medium
  • Premium Statistic Leading brands in Lithuania 2022, by internet ad reach

Traditional advertising

8
  • Premium Statistic Traditional TV Advertising ad spending in Lithuania 2017-2030
  • Premium Statistic TV advertising expenditure in Latvia 2020-2024
  • Premium Statistic TV advertising expenditure in Estonia 2020-H1 2023
  • Premium Statistic Cinema advertising spending in Lithuania 2021-2022
  • Premium Statistic Cinema advertising spending in Latvia 2020-2024
  • Premium Statistic Radio advertising expenditure in Lithuania 2021-2022
  • Premium Statistic Radio advertising expenditure in Latvia 2020-2024
  • Premium Statistic Radio advertising expenditure in Estonia 2021-H1 2023

Digital advertising

10
  • Premium Statistic Digital ad spend share in the Baltics 2022, by format and country
  • Premium Statistic Display ad spend in the Baltics 2024, by country
  • Premium Statistic Display ad spend growth in the Baltics 2024, by country
  • Premium Statistic Programmatic share of display ad spend in the Baltics 2022, by country
  • Premium Statistic Programmatic ad spend in the Baltics 2022, by country
  • Premium Statistic Video advertising spending in the Baltics 2022, by country
  • Premium Statistic Search ad spend in the Baltics 2024, by country
  • Premium Statistic Search ad spend growth in the Baltics 2024, by country
  • Premium Statistic Classifieds ad spend in the Baltics 2024, by country
  • Premium Statistic Classifieds ad spend growth in the Baltics 2024, by country

Social media and influencer advertising

7
  • Premium Statistic Social media ad spend growth in the Baltics 2022, by country
  • Premium Forecast Social media advertising spending in Lithuania 2017-2031
  • Premium Statistic Daily social media reach in Lithuania 2022, by platform
  • Premium Forecast Influencer advertising spending in Lithuania 2017-2030
  • Basic Statistic Most followed Instagram influencers in Lithuania 2024
  • Premium Statistic Potential social media ad audience in Lithuania 2025, by platform
  • Premium Statistic Potential social media ad reach in Lithuania 2025, by platform

Advertising spending by industry

4
  • Premium Statistic Advertising spending share in the Baltics 2023, by industry
  • Premium Statistic Advertising spending share in Lithuania 2023, by industry
  • Premium Statistic Advertising spending share in Latvia 2023, by industry
  • Premium Forecast Advertising spending share in Estonia 2025, by industry

Digital retail media advertising

3
  • Premium Statistic Digital retail media ad revenue in Lithuania 2022-2024
  • Premium Statistic Digital retail media ad revenue in Latvia 2022-2024
  • Premium Statistic Digital retail media ad revenue in Estonia 2022-2024

Consumer behavior

3
  • Premium Statistic Non-digital advertising touchpoints in Lithuania 2023
  • Premium Statistic Digital advertising touchpoints in Lithuania 2023
  • Premium Statistic Impact of influencer ads on purchasing behavior in Lithuania 2021-2022
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