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E-commerce in Lithuania

Statistics report on the e-commerce market in Lithuania

This report presents statistics and charts on the e-commerce market in Lithuania. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the country.

More statistics on e-commerce in the Baltic states are presented in the reports E-commerce in the Baltics, E-commerce in Estonia, and E-commerce in Latvia.

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Table of contents

Overview

10
  • Premium Forecast Revenue of the e-commerce industry in Lithuania 2017-2030
  • Premium Forecast Revenue per user of e-commerce in Lithuania 2017-2030
  • Premium Statistic Highest earning online stores in Lithuania 2025, by GMV
  • Basic Statistic E-commerce share of enterprise revenue in Lithuania 2016-2023
  • Basic Statistic E-commerce share of revenue in Lithuania 2023, by business size
  • Basic Statistic E-commerce share of revenue in Lithuania 2023, by industry
  • Premium Statistic Leading online stores in Lithuania 2024, by visits index
  • Premium Statistic Sales value of D2C in Lithuania 2017-2023
  • Premium Statistic Number of entrepreneurs active in D2C sales in Lithuania 2017-2023
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025

Usage

6
  • Premium Forecast Number of users of e-commerce in Lithuania 2017-2030
  • Premium Statistic Internet purchases by individuals in Lithuania 2010-2024
  • Basic Statistic Share of individuals who bought services online in Lithuania 2023, by type
  • Premium Statistic Online purchases from other countries in Lithuania 2020-2023
  • Basic Statistic Share of shoppers making domestic and cross-border purchases in Lithuania 2023
  • Basic Statistic Share of individuals using the internet to sell goods or services in Lithuania 2025

Enterprise usage

5
  • Basic Statistic Share of companies selling online in Lithuania 2011-2025
  • Basic Statistic Share of businesses selling online in Lithuania 2023, by size
  • Basic Statistic Share of enterprises selling online in Lithuania 2023, by sector
  • Basic Statistic B2C e-commerce enterprises in Lithuania 2013-2025
  • Basic Statistic B2B/B2G e-commerce enterprises in Lithuania 2013-2025

Product categories

7
  • Premium Statistic Goods and services bought online by individuals in Lithuania 2024
  • Premium Statistic Leading goods among e-shoppers in Lithuania 2023, by gender
  • Basic Statistic Share of people that bought food or beverages online in Lithuania 2020-2024
  • Basic Statistic Share of people buying clothes, shoes and accessories online in Lithuania 2020-2024
  • Basic Statistic Share of people buying printed books or newspapers online in Lithuania 2020-2024
  • Basic Statistic Share of construction enterprises selling online in Lithuania 2011-2023
  • Basic Statistic E-commerce share of construction enterprise revenue in Lithuania 2016-2023

Consumer behavior

8
  • Premium Statistic Devices used for online shopping in the Baltics 2023
  • Premium Statistic Online shopping in Lithuania 2023, by device type
  • Basic Statistic Online shopping frequency in Lithuania 2023, by age group
  • Basic Statistic Online shopping frequency in Lithuania 2023, by gender
  • Basic Statistic Most common problems when shopping online in Lithuania 2023
  • Premium Statistic Preferred e-commerce payment methods in Lithuania 2023
  • Premium Statistic Preferred e-commerce delivery locations in Lithuania 2023
  • Premium Statistic Common e-commerce delivery issues in Lithuania 2025
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