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E-commerce in the Baltics

Statistics report on the e-commerce market in the Baltics

This report presents insights and statistics on the e-commerce market in the Baltic states. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the region.

More country-level statistics on e-commerce in the Baltic states are presented in the reports E-commerce in Estonia, E-commerce in Latvia, and E-commerce in Lithuania.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the e-commerce industry in the Baltics 2017-2029, by country
  • Premium Statistic E-commerce revenue growth in the Baltics 2018-2029, by country
  • Premium Forecast Revenue per user of e-commerce in the Baltics 2017-2030
  • Premium Forecast Number of users of e-commerce in the Baltics 2017-2029, by country
  • Premium Statistic E-commerce as share of GDP in the Baltics 2022, by country

Usage

10
  • Premium Statistic Share of online shoppers in CEE 2025, by country
  • Premium Statistic Internet purchases by individuals in Estonia 2010-2024
  • Premium Statistic Internet purchases by individuals in Latvia 2010-2024
  • Premium Statistic Internet purchases by individuals in Lithuania 2010-2024
  • Premium Statistic Goods and services bought online by individuals in Estonia 2024
  • Premium Statistic Goods and services bought online by individuals in Latvia 2024
  • Premium Statistic Goods and services bought online by individuals in Lithuania 2024
  • Basic Statistic Share of individuals using the internet to sell goods or services in Estonia 2025
  • Basic Statistic Share of individuals using the internet to sell goods or services in Latvia 2004-2025
  • Basic Statistic Share of individuals using the internet to sell goods or services in Lithuania 2025

Enterprise usage

10
  • Premium Statistic Share of SMEs making e‑commerce sales in the Baltics 2022, by country
  • Basic Statistic Share of companies selling online in Estonia 2011-2025
  • Basic Statistic Share of companies selling online in Latvia 2011-2025
  • Basic Statistic Share of companies selling online in Lithuania 2011-2025
  • Basic Statistic B2C e-commerce enterprises in Estonia 2013-2024
  • Basic Statistic B2C e-commerce enterprises in Latvia 2013-2025
  • Basic Statistic B2C e-commerce enterprises in Lithuania 2013-2025
  • Basic Statistic B2B/B2G e-commerce enterprises in Estonia 2013-2024
  • Basic Statistic B2B/B2G e-commerce enterprises in Latvia 2013-2025
  • Basic Statistic B2B/B2G e-commerce enterprises in Lithuania 2013-2025

Product categories

6
  • Premium Statistic Share of e-shoppers purchasing fresh food online in the Baltics 2023, by country
  • Basic Statistic Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024
  • Premium Forecast Revenue in the furniture e-commerce market in the Baltics 2017-2030
  • Basic Statistic Share of recent online furniture buyers in the Baltics 2024, by country
  • Premium Statistic Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country
  • Basic Statistic Share of recent online electronics buyers in the Baltics 2024, by country

Companies

8
  • Premium Statistic Web traffic of selected online marketplaces in the Baltics 2023
  • Premium Statistic Pigu revenue FY 2021-2022
  • Premium Statistic Vinted revenue 2017-2025
  • Premium Statistic Vinted app downloads per month worldwide 2021-2025
  • Premium Statistic Barbora revenue 2020-2023
  • Premium Statistic Revenue of Omniva 2019-2023
  • Premium Statistic Number of packages delivered by Omniva in the Baltics 2021-2023
  • Premium Statistic Venipak's sales revenue in the Baltics 2021-2023, by country

Delivery

6
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Estonia 2017-2025
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Latvia 2017-2025
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Latvia 2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Lithuania 2022

Digital shopping behavior

6
  • Premium Statistic Devices used for online shopping in the Baltics 2023
  • Basic Statistic Online shopping frequency in Estonia 2023, by gender
  • Basic Statistic Online shopping frequency in Latvia 2023, by gender
  • Basic Statistic Online shopping frequency in Lithuania 2023, by gender
  • Premium Statistic Main online spending factors in Lithuania 2023
  • Premium Statistic Factors encouraging online shopping in the Baltics 2022, by country
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