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E-commerce in Latvia

Statistics report on the e-commerce market in Latvia

This report presents statistics and charts on the e-commerce market in Latvia. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the country.

More statistics on e-commerce in the Baltic states are presented in the reports E-commerce in the Baltics, E-commerce in Estonia, and E-commerce in Lithuania.

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Table of contents

Overview

9
  • Premium Forecast Revenue of the e-commerce industry in Latvia 2017-2030
  • Premium Forecast Revenue per user of e-commerce in Latvia 2017-2029
  • Basic Statistic E-commerce share of enterprise revenue in Latvia 2016-2023
  • Basic Statistic E-commerce share of revenue in Latvia 2023, by company size
  • Basic Statistic E-commerce share of revenue in Latvia 2023, by industry
  • Premium Statistic Leading online stores in Latvia 2024, by visits index
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Latvia 2017-2025
  • Premium Statistic Sales value of D2C in Latvia 2017-2023
  • Premium Statistic Number of entrepreneurs active in D2C sales in Latvia 2017-2023

Usage

8
  • Premium Forecast Number of users of e-commerce in Latvia 2017-2030
  • Premium Statistic Internet purchases by individuals in Latvia 2010-2024
  • Basic Statistic Online shopping penetration in Latvia 2022-2024, by gender
  • Basic Statistic Online shopping penetration in Latvia 2023-2024, by age group
  • Basic Statistic Online shopping penetration in Latvia 2024, by region
  • Premium Statistic Online purchases from other countries in Latvia 2020-2023
  • Basic Statistic Share of shoppers making domestic and cross-border purchases in Latvia 2023
  • Basic Statistic Share of individuals using the internet to sell goods or services in Latvia 2004-2025

Enterprise usage

5
  • Basic Statistic Share of companies selling online in Latvia 2011-2025
  • Basic Statistic Share of businesses selling online in Latvia 2023, by size
  • Basic Statistic Share of businesses selling online in Latvia 2023, by sector
  • Basic Statistic B2C e-commerce enterprises in Latvia 2013-2025
  • Basic Statistic B2B/B2G e-commerce enterprises in Latvia 2013-2025

Product categories

7
  • Premium Statistic Goods and services bought online by individuals in Latvia 2024
  • Premium Statistic Most popular products among e-shoppers in Latvia 2023, by gender
  • Basic Statistic Share of people buying clothes, shoes and accessories online in Latvia 2020-2024
  • Basic Statistic Share of people that bought food or beverages online in the last three months Latvia
  • Basic Statistic Share of people buying printed books or newspapers online in Latvia 2020-2024
  • Basic Statistic Share of construction enterprises selling online in Latvia 2011-2023
  • Basic Statistic E-commerce share of construction enterprise revenue in Latvia 2016-2023

Consumer behavior

8
  • Premium Statistic Online shopping in Latvia 2023, by device type
  • Premium Statistic Frequency of internet purchases in Latvia 2023
  • Basic Statistic Online shopping frequency in Latvia 2023, by age group
  • Basic Statistic Online shopping frequency in Latvia 2023, by gender
  • Basic Statistic Most common problems when shopping online in Latvia 2023
  • Premium Statistic Preferred e-commerce payment methods in Latvia 2023
  • Premium Statistic Preferred e-commerce delivery locations in Latvia 2023
  • Premium Statistic Common e-commerce delivery issues in Latvia 2025
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