ÌÇÐÄÆƽâ°æ

Advertising expenditure in Central and Eastern Europe (CEE) and Turkey reached *** billion U.S. dollars in 2023. Furthermore, the region's ad spend was forecast to increase between 2024 and 2026. 

Expenditure on traditional advertising in CEE

In 2025, the expenditure on TV commercials in CEE was estimated at nearly *** billion U.S. dollars, and it was forecast to increase slowly in the following years until 2029. The spending on newspaper and magazine was to decline over that period. Even though the money spent on cinema advertising in the region was the smallest, the segment was forecast to grow in the upcoming years and outperform the magazine ad segment. 

Print media advertising spend in selected CEE countries

The spending on print ads has been declining in Poland, estimated at *** million U.S. dollars in 2025. To compare, in Czechia, the print media ad expenditure exceeded ** billion Czech koruna. In fact, Czechia was among the countries with the largest share of print magazine readers, at almost ** percent in the same year.