ÌÇÐÄÆƽâ°æ

E-commerce in Estonia

Statistics report on the e-commerce market in Estonia

This report presents statistics and charts on the e-commerce market in Estonia. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the country.

More statistics on e-commerce in the Baltic states are presented in the reports E-commerce in the Baltics, E-commerce in Latvia, and E-commerce in Lithuania.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

8
  • Premium Forecast Revenue of the e-commerce industry in Estonia 2017-2030
  • Premium Forecast Revenue per user of e-commerce in Estonia 2017-2030
  • Basic Statistic E-commerce share of enterprise revenue in Estonia 2016-2023
  • Basic Statistic E-commerce share of revenue in Estonia 2023, by company size
  • Basic Statistic E-commerce share of revenue in Estonia 2023, by industry
  • Premium Statistic Leading online stores in Estonia 2024, by visits index
  • Premium Statistic Sales value of D2C in Estonia 2017-2023
  • Premium Statistic Number of entrepreneurs active in D2C sales in Estonia 2017-2023

Usage

8
  • Premium Forecast Number of users of e-commerce in Estonia 2017-2030
  • Premium Statistic Internet purchases by individuals in Estonia 2010-2024
  • Premium Statistic Online purchases from other countries in Estonia 2020-2023
  • Premium Statistic E-commerce reach in Estonia 2010-2024, by gender
  • Premium Statistic E-commerce reach in Estonia 2010-2024, by employment status
  • Premium Statistic E-commerce reach in Estonia 2010-2024, by education level
  • Basic Statistic Share of shoppers making domestic and cross-border purchases in Estonia 2023
  • Basic Statistic Share of individuals using the internet to sell goods or services in Estonia 2025

Enterprise usage

5
  • Basic Statistic Share of companies selling online in Estonia 2011-2025
  • Basic Statistic Share of businesses selling online in Estonia 2023, by size
  • Basic Statistic Share of enterprises selling online in Estonia 2023, by sector
  • Basic Statistic B2C e-commerce enterprises in Estonia 2013-2024
  • Basic Statistic B2B/B2G e-commerce enterprises in Estonia 2013-2024

Product categories

8
  • Premium Statistic Goods and services bought online by individuals in Estonia 2024
  • Premium Statistic Most popular goods of e-shoppers in Estonia 2023, by gender
  • Basic Statistic Share of people buying clothes, shoes and accessories online in Estonia 2020-2024
  • Basic Statistic Share of people that bought food or beverages online in the last three months Estonia
  • Basic Statistic Share of recent online electronics buyers in the Baltics 2024, by country
  • Basic Statistic Share of people buying printed books or newspapers online in Estonia 2020-2024
  • Basic Statistic Share of construction enterprises selling online in Estonia 2011-2023
  • Basic Statistic E-commerce share of construction enterprise revenue in Estonia 2016-2023

Delivery

6
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Estonia 2017-2025
  • Premium Statistic Net Promoter Score of delivery companies in Estonia 2024
  • Premium Statistic Revenue of Omniva 2019-2023
  • Premium Statistic Omniva: distribution of revenue by service 2019-2023
  • Premium Statistic Number of packages delivered by Omniva in the Baltics 2021-2023
  • Premium Statistic Common e-commerce delivery issues in Estonia 2025

Consumer behavior

6
  • Premium Statistic Online shopping in Estonia 2023, by device type
  • Basic Statistic Online shopping frequency in Estonia 2023, by age group
  • Premium Statistic Preferred e-commerce payment methods in Estonia 2023
  • Basic Statistic Most common problems when shopping online in Estonia 2023
  • Premium Statistic Most returned items by online shoppers in Estonia 2023
  • Premium Statistic Preferred e-commerce delivery locations in Estonia 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch