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Social media in Lithuania

Statistics report on social media in Lithuania

This report presents statistics and charts on Lithuania's social media market. It includes key data on social media users, the most popular platforms, and social media marketing in the country. Furthermore, a separate chapter is dedicated to the use of social media by business enterprises.
More graphs on the social media usage in the Baltics can be found in the dedicated report.

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Table of contents

Overview

5
  • Premium Statistic Social media identities as a share of population in the Baltics 2025, by country
  • Premium Statistic Number of social media users in Lithuania 2000-2040
  • Premium Statistic Gender distribution of social media users in Lithuania 2025
  • Premium Statistic Instant messenger use in Lithuania 2019-2024
  • Premium Statistic Trust in social media news in the Baltics 2022, by platform and country

Leading platforms

3
  • Premium Statistic Leading social media websites in Lithuania 2026, by web traffic share
  • Premium Statistic Most visited social media platforms in Lithuania 2024
  • Premium Statistic Leading social media platforms among e-shoppers in Lithuania 2023

Users of Meta platforms

7
  • Premium Statistic Number of Facebook users in Lithuania 2017-2030
  • Premium Statistic Facebook user share in Lithuania 2025, by age and gender
  • Premium Forecast Instagram users in Lithuania 2017-2030
  • Premium Statistic Instagram user share in Lithuania 2024, by age and gender
  • Premium Forecast Number of WhatsApp users in Lithuania 2017-2030
  • Premium Statistic Number of Messenger users in Lithuania 2024-2026
  • Premium Statistic Messenger user share in Lithuania 2025, by age and gender

Users of other platforms

6
  • Premium Forecast Number of YouTube users in Lithuania 2017-2030
  • Premium Forecast Number of Pinterest users in Lithuania 2017-2030
  • Premium Forecast Number of Snapchat users in Lithuania 2017-2030
  • Premium Forecast Number of Twitter users in Lithuania 2017-2030
  • Premium Statistic Number of Linkedin users in Lithuania 2020-2025
  • Premium Statistic Share of LinkedIn users in Lithuania 2024, by age group

Advertising & marketing

7
  • Premium Forecast Social media advertising spending in Lithuania 2017-2031
  • Premium Forecast Influencer advertising spending in Lithuania 2017-2030
  • Premium Statistic Potential social media ad audience in Lithuania 2025, by platform
  • Premium Statistic Potential social media ad reach in Lithuania 2025, by platform
  • Basic Statistic Most subscribed YouTube channels in Lithuania 2024
  • Basic Statistic Most followed Instagram influencers in Lithuania 2024
  • Premium Statistic Influencers as a share of population in the Baltics 2022, by country

Social media use in enterprises

4
  • Basic Statistic Share of enterprises using social media in Lithuania 2022-2023, by size
  • Basic Statistic Share of enterprises using social media in Lithuania 2023, by type
  • Basic Statistic Share of enterprises using social media in Lithuania 2023, by number of channels
  • Basic Statistic Enterprise share using at least two social media types in Lithuania 2017-2023
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