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Internet usage in the Baltics

Statistics report on internet usage in the Baltic region

This report provides information about internet use in the Baltic region (Estonia, Latvia, and Lithuania). It provides key data on internet users, including mobile internet usage, internet connectivity, and web traffic statistics. It also provides additional chapters on social media and e-commerce usage in the countries.

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Table of contents

Overview

5
  • Premium Statistic Internet penetration rate in CEE 2024, by country
  • Premium Statistic Internet penetration rate in CEE 2023, by country
  • Basic Statistic Suburban household internet access in Estonia 2004-2024
  • Basic Statistic Suburban household internet access in Latvia 2002-2024
  • Basic Statistic Suburban household internet access in Lithuania 2002-2024

Internet users

6
  • Premium Statistic Number of internet users in Estonia 2020-2029
  • Premium Statistic Number of internet users in Latvia 2020-2029
  • Premium Forecast Number of internet users in Lithuania 2020-2029
  • Premium Statistic Estonia: internet penetration 2020-2029
  • Premium Statistic Latvia: online usage penetration 2020-2029
  • Premium Statistic Lithuania: online usage penetration 2020-2029

Mobile internet

6
  • Premium Statistic Estonia: mobile internet users 2020-2029
  • Premium Statistic Latvia: mobile internet users 2020-2029
  • Premium Forecast Number of mobile internet users in Lithuania 2020-2029
  • Premium Statistic Estonia: mobile internet user penetration 2020-2029
  • Premium Statistic Latvia mobile internet user penetration 2020-2029
  • Premium Statistic Lithuania: mobile internet user penetration 2020-2029

Internet access and connectivity

5
  • Premium Statistic Mobile connectivity index in the Baltic states 2023
  • Premium Statistic Fixed broadband internet download and upload speed in the CEE region 2025
  • Basic Statistic Fixed broadband internet ping speed in the CEE region 2025
  • Premium Statistic Mobile internet download and upload speed in the CEE region 2025
  • Premium Statistic Mobile internet ping speed in the CEE region 2025

Internet traffic

6
  • Basic Statistic Share of devices used to access the internet in Estonia in 2025
  • Basic Statistic Share of devices used to access the internet in Latvia in 2025
  • Basic Statistic Share of devices used to access the internet in Lithuania 2025
  • Premium Statistic Web browser market share in Estonia 2024
  • Premium Statistic Web browser market share in Latvia in 2024
  • Premium Statistic Web browser market share in Lithuania in 2024

Usage behavior

9
  • Basic Statistic Frequency of internet use in Estonia 2022-2023
  • Basic Statistic Frequency of internet use in Latvia 2022-2023
  • Basic Statistic Frequency of internet use in Lithuania 2022-2023
  • Premium Statistic Online banking penetration in Europe 2025, by country
  • Premium Forecast Digital music users in the Baltics 2018-2027
  • Premium Forecast Video games users in the Baltics 2018-2027
  • Premium Statistic Activities of internet users in Estonia 2023
  • Premium Statistic Activities of internet users in Latvia 2023
  • Premium Statistic Activities of internet users in Lithuania 2023

Social media

6
  • Premium Statistic Estonia: number of social media users 2020-2029
  • Premium Statistic Latvia: number of social media users 2020-2029
  • Premium Statistic Lithuania number of social media users 2020-2029
  • Premium Statistic Leading social media websites in Estonia 2025, by web traffic share
  • Premium Statistic Leading social media websites in Latvia 2023, by web traffic referral share
  • Premium Statistic Leading social media websites in Lithuania 2026, by web traffic share

E-commerce

8
  • Premium Statistic E-commerce market value in CEE 2023, by country
  • Premium Forecast E-commerce share in retail revenue in CEE 2026, by country
  • Premium Statistic Internet users looking for information about goods and services in Estonia 2013-2022
  • Basic Statistic Internet users looking for information about goods and services online Latvia 2022
  • Basic Statistic Internet users looking for information about goods and services online Lithuania 2022
  • Basic Statistic Share of individuals using the internet to sell goods or services in Estonia 2025
  • Basic Statistic Share of individuals using the internet to sell goods or services in Latvia 2004-2025
  • Basic Statistic Share of individuals using the internet to sell goods or services in Lithuania 2025
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