Facebook accounted for the largest share of web traffic directed to third-party sites in India in 2024, amounting to around ** percent. This was followed by yet another Meta-owned platform, Instagram, with nearly ** percent of web referrals made via clicks or taps on links published on the platform.
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DataReportal. (February 25, 2025). Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal. "Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal. (2025). Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal. "Distribution of Web Traffic Referrals to Third-party Sites from Social Media Sites in India as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal, Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1412255/india-web-traffic-referrals-from-social-media/ (last visited July 26, 2026)
Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2024 [Graph], DataReportal, February 25, 2025. [Online]. Available: /statistics/1412255/india-web-traffic-referrals-from-social-media/
