In 2024, YouTube had the highest number of potential social media ad viewers in Portugal, with **** million viewers. Facebook followed with *** six million potential ad viewers, while Instagram ranked third with * potential ad viewers.
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DataReportal, & We Are Social, & Meltwater. (March 2, 2025). Number of potential social media advertising viewers in Portugal in 2024, by platform (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1385062/portugal-social-media-ad-viewers-by-platform/
DataReportal, und We Are Social, und Meltwater. "Number of potential social media advertising viewers in Portugal in 2024, by platform (in millions)." Chart. March 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1385062/portugal-social-media-ad-viewers-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Number of potential social media advertising viewers in Portugal in 2024, by platform (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1385062/portugal-social-media-ad-viewers-by-platform/
DataReportal, and We Are Social, and Meltwater. "Number of Potential Social Media Advertising Viewers in Portugal in 2024, by Platform (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2025, /statistics/1385062/portugal-social-media-ad-viewers-by-platform/
DataReportal & We Are Social & Meltwater, Number of potential social media advertising viewers in Portugal in 2024, by platform (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1385062/portugal-social-media-ad-viewers-by-platform/ (last visited July 30, 2026)
Number of potential social media advertising viewers in Portugal in 2024, by platform (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, March 2, 2025. [Online]. Available: /statistics/1385062/portugal-social-media-ad-viewers-by-platform/
