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Advertising in Ireland

Statistics report on advertising in Ireland

The report compiles the latest data on advertising in the Republic of Ireland. It provides an overview of the sector before delving into information on traditional and digital media. The final chapters highlight Irish consumers' perception of advertising and the industry's outlook statistics.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending worldwide 2025-2028, by region
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Statistic Advertising spending in Ireland 2020-2025
  • Premium Statistic Distribution of advertising spending in Ireland 2024, by medium
  • Premium Statistic Annual change in advertising spending in Ireland 2024-2025, by medium

Traditional media

6
  • Premium Statistic TV ad spend in Ireland 2019-2025
  • Premium Statistic Radio advertising spending in Ireland 2021-2025
  • Premium Statistic Print media advertising spending in Ireland 2019-2025
  • Premium Statistic Outdoor advertising spending in Ireland 2019-2025
  • Premium Statistic Distribution of out-of-home (OOH) advertising spending in Ireland 2021-2024, by type
  • Premium Statistic Cinema advertising spending in Ireland 2019-2025

Digital media

10
  • Premium Statistic Digital ad spend in Ireland 2018-2023
  • Premium Statistic Digital ad spend in Ireland 2023, by format
  • Premium Statistic Digital ad spend growth in Ireland 2023, by format
  • Premium Statistic Display ad spend in Ireland 2018-2023
  • Premium Statistic Social media ad spend in Ireland 2018-2023
  • Premium Statistic Search ad spend in Ireland 2018-2023
  • Premium Statistic Google Ads CPC in Europe 2024, by country
  • Premium Statistic Social media ad reach in Ireland 2025, by platform & gender
  • Premium Statistic Programmatic ad spend in Ireland 2017-2030
  • Premium Statistic Digital retail media ad revenue in Ireland 2022-2024

Consumers' perspective

8
  • Premium Forecast Non-digital advertising touchpoints in Ireland 2024
  • Premium Forecast Digital advertising touchpoints in Ireland 2024
  • Premium Forecast Attitudes towards online advertising in Ireland 2024
  • Premium Statistic Attitudes towards advertising and marketing among adults in Ireland 2023
  • Premium Statistic Impact of influencers on purchase decisions in Ireland 2023
  • Premium Statistic Number of complaints received by Ireland's advertising standards authority 2012-2023
  • Premium Statistic No. of complaints filed at Ireland's advertising standards authority 2023, by medium
  • Premium Statistic Top sectors by number of complaints settled at Ireland's ad standards authority 2023

Outlook

8
  • Premium Statistic Advertising revenue distribution in Ireland 2024-2028, by medium
  • Premium Forecast Revenue in the advertising market in Ireland 2017-2031
  • Premium Statistic TV advertising revenue in Ireland 2024-2028, by type
  • Premium Statistic Newspaper advertising revenue in Ireland 2024-2028
  • Premium Statistic Radio/audio advertising revenue in Ireland 2024-2028
  • Premium Statistic Out-of-home (OOH) ad revenue in Ireland 2024-2028
  • Premium Statistic Cinema advertising revenue in Ireland 2024-2028
  • Premium Statistic Magazine advertising revenue in Ireland 2024-2028
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