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TV advertising in the United Kingdom

Statistics report on TV advertising in the UK

This report has been compiled to provide statistical information about TV advertising in the United Kingdom. It offers general information about TV advertising spending and presents insights into marketer and consumer perspective on the ad medium. Additionally, you will find spotlights of ad revenues of largest players on the market as well as selected data on connected TV (CTV) advertising.

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Table of contents

Overview

5
  • Premium Statistic TV advertising spending in the UK 2011-2024
  • Premium Statistic TV advertising revenue in the United Kingdom (UK) 2014-2024, by source
  • Premium Statistic Most-viewed TV advertisers in the UK 2023
  • Premium Statistic Ad industry power consumption in the UK 2022, by medium
  • Premium Statistic Ad industry carbon emissions in the UK 2022, by medium

Major players

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  • Premium Statistic BBC's advertising revenue in the UK 2018-2026
  • Premium Statistic ITV total & digital advertising revenue 2017-2025
  • Premium Statistic Channel 4 advertising revenue 2019-2025, by platform
  • Premium Statistic STV Group ad revenue 2019-2024
  • Premium Statistic Ad revenue of Sky UK Limited 2019-2024

Marketer insights

7
  • Premium Statistic Leading marketing channels for storytelling in the UK 2023
  • Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
  • Premium Statistic Sources of advanced TV ad budgets in the UK 2023
  • Premium Statistic Drivers of advanced TV ad spend in the UK 2023
  • Premium Statistic Inhibitors of advanced TV ad spend in the UK 2023
  • Premium Statistic Share of marketers who think it is time to get rid of GRPs in the UK 2023-2024
  • Premium Statistic Readiness to get rid of GRPs in the UK 2023

Consumer insights

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  • Premium Forecast Non-digital advertising touchpoints in the UK 2025
  • Premium Forecast Traditional TV advertising reach in the UK 2021-2030, by type
  • Premium Statistic Linear TV commercial impacts in the UK 2009-2023
  • Premium Statistic Time spent with TV advertising in the UK 2022-2023
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024
  • Premium Statistic Communication methods used by retailers in Great Britain 2023
  • Premium Statistic Consumer trust in advertising in the UK 2023, by media
  • Premium Statistic Consumer trust in advertising in the UK 2024, by medium & age
  • Premium Statistic Attitudes towards product placement in the UK 2023
  • Premium Statistic Complaints to the ASA in the UK 2024, by media type

Spotlight: connected TV

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  • Premium Statistic Household penetration of smart TV sets in the United Kingdom (UK) 2014-2024
  • Premium Statistic Household ownership of smart TV in the United Kingdom (UK) 2022-2025, by age
  • Premium Statistic Connected TV ad spending in the UK 2023-2028
  • Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
  • Premium Statistic Connected TV ad spend growth in the UK 2023, by format
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