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Advertising in Portugal

Statistics report on advertising in Portugal

This report presents statistics and charts about the advertising sector in Portugal. It provides an overview of the advertising media with the highest investment, the number of individuals exposed to traditional and digital forms of advertising, as well as data concerning the leading ad companies, brands, and media conglomerates. Finally, it contains information about consumer perception of advertising.

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Table of contents

Overview

6
  • Premium Statistic Sources of discovery of brands, products, and services in Portugal Q3 2024
  • Premium Statistic Advertising investment in Portugal 2002-2024, by medium
  • Premium Statistic Advertisement insertion volume in Portugal 2002-2024, by medium
  • Premium Statistic Costs of sales of promotional media in Portugal 2008-2023, by type
  • Premium Statistic Sales revenue of advertising channels in Portugal 2008-2023, by type
  • Premium Statistic Change in selected media's advertising spending in Portugal 2024

Traditional media

4
  • Premium Statistic Share of TV advertising during intermissions in Portugal 2021-2024, by network
  • Premium Statistic Periodical advertising revenue in Portugal 2023, by type of publication
  • Premium Forecast Traditional radio advertising spending in Portugal 2017-2030
  • Premium Forecast Out-of-home advertising spending in Portugal 2017-2030, by segment

Digital media

6
  • Premium Forecast Digital advertising spending in Portugal 2017-2029, by format
  • Premium Statistic Digital ad spend in Portugal 2024, by format
  • Premium Statistic Digital ad market growth in Portugal 2024, by format
  • Premium Forecast Social media advertising spending per internet user in Portugal 2017-2028, by device
  • Premium Statistic Number of potential social media ad viewers in Portugal 2024, by platform
  • Premium Forecast Influencer advertising reach in Portugal 2017-2029, by platform

Advertising and enterprises

4
  • Premium Statistic Advertising investment in Portugal 2024, by sector and medium
  • Premium Statistic Ad service provision value to enterprises in Portugal 2008-2023, by type of service
  • Premium Statistic Value of the state's ad investments in Portugal 2023-2024, by medium
  • Premium Statistic Ad expenditure of municipalities in Portugal 2023, by region and type

Advertising companies

5
  • Premium Statistic Number of advertising companies in Portugal 2017-2022
  • Premium Statistic Revenue of advertising companies in Portugal 2017-2022
  • Premium Statistic Leading media agencies in Portugal 2024
  • Premium Statistic Leading advertising agencies in Portugal 2024
  • Premium Statistic Share of advertising and telemarketing companies in Portugal 2023, by seniority

Leading players

6
  • Premium Statistic Biggest advertisers in Portugal 2024, by investment value
  • Premium Statistic Share of voice of the leading advertisers in Portugal 2024
  • Premium Statistic Leading brands on Instagram by number of mentions in Portugal 2024
  • Premium Statistic Number of influencers mentioning top brands in Portugal 2024
  • Premium Statistic Instagram influencers with the most interactions per post in Portugal 2024-2025
  • Premium Statistic Brand segments with the most memorable advertisements in Portugal 2024

Media conglomerates

8
  • Premium Statistic Distribution of Medialivre's revenue in Portugal 2021-2023, by source
  • Premium Statistic Distribution of Impresa's revenue in Portugal 2021-2023, by source
  • Premium Statistic Distribution of RTP's revenue in Portugal 2021-2023, by source
  • Premium Statistic Income and earnings of RTP in Portugal 2021-2024, by source
  • Premium Statistic Impresa's revenue in Portugal 2021-2024, by medium
  • Premium Statistic Distribution of Media Capital's revenue in Portugal 2021-H1 2025, by medium
  • Premium Statistic Advertising revenue of Impresa in Portugal 2021-2024, by medium
  • Premium Statistic Advertising revenue of Media Capital in Portugal 2021-H1 2025

Consumer perception

5
  • Premium Statistic Consumers' attitudes towards advertising in Portugal 2024
  • Premium Forecast Consumers' attitudes towards online advertising in Portugal 2025
  • Premium Statistic Feelings and actions regarding online marketing in Portugal Q3 2024, by type
  • Premium Statistic Most attractive advertisements in Portugal 2023
  • Premium Statistic Features of memorable advertisements in Portugal 2023
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