In 2025, the gross merchandise value of e-commerce live-streaming in China amounted to more than *** trillion yuan, surging from less than ** billion yuan in 2017. Taobao, Douyin, and Kuaishou were three of the leading live commerce platforms among Chinese online shoppers.
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100ec.cn. (May 7, 2026). Gross merchandise value of livestreaming e-commerce in China from 2017 to 2025 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn. "Gross merchandise value of livestreaming e-commerce in China from 2017 to 2025 (in billion yuan)." Chart. May 7, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn. (2026). Gross merchandise value of livestreaming e-commerce in China from 2017 to 2025 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn. "Gross Merchandise Value of Livestreaming E-commerce in China from 2017 to 2025 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2026, /statistics/1188550/china-gmv-of-ecommerce-livestreaming/
100ec.cn, Gross merchandise value of livestreaming e-commerce in China from 2017 to 2025 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1188550/china-gmv-of-ecommerce-livestreaming/ (last visited July 27, 2026)
Gross merchandise value of livestreaming e-commerce in China from 2017 to 2025 (in billion yuan) [Graph], 100ec.cn, May 7, 2026. [Online]. Available: /statistics/1188550/china-gmv-of-ecommerce-livestreaming/
