The forecast covers internet users aged 14 or more who would have made at least one purchase via a livestreaming session during the calendar year, excluding purchases of virtual gifts for livestream presenters.
According to a forecast, about million internet users in China would make at least one purchase via livestreaming in 2023, representing a year-over-year increase of **** percent. This number would grow further to around million by 2026.
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eMarketer. (July 14, 2023). Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1457218/china-livestreaming-buyer-number/
eMarketer. "Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions)." Chart. July 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1457218/china-livestreaming-buyer-number/
eMarketer. (2023). Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1457218/china-livestreaming-buyer-number/
eMarketer. "Forecasts of The Number of Livestreaming Retail E-commerce Buyers in China from 2023 to 2026 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2023, /statistics/1457218/china-livestreaming-buyer-number/
eMarketer, Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1457218/china-livestreaming-buyer-number/ (last visited July 30, 2026)
Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions) [Graph], eMarketer, July 14, 2023. [Online]. Available: /statistics/1457218/china-livestreaming-buyer-number/
