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Live streaming in China

Statistics report about live streaming in China

This report presents an in-depth overview of China's live streaming market. After the most important industry figures, the report then dives into four core market segments, namely e-commerce, sports, gaming, and entertainment. Data on segment size, key market players, user insights are covered.

Table of contents

Overview

6
  • Premium Statistic Revenue of internet audiovisual content in China 2022-2024, by type
  • Premium Statistic Penetration rate of live streaming in China 2016-2024
  • Premium Statistic Number of live streamers in China 2016-2024
  • Premium Statistic Number of live streaming users in China 2023, by market segment
  • Premium Statistic Demand of live streamers in China 2020-2025
  • Premium Statistic Leading live streaming apps in China 2025, based on MAUs

E-commerce

8
  • Premium Statistic Share of livestreaming e-commerce in online shopping China 2017-2025
  • Premium Statistic Transaction value of live commerce in China 2017-2025
  • Premium Statistic Livestreaming buyer number China 2023-2026
  • Premium Statistic Average annual expenditure on live commerce China 2018-2025
  • Premium Statistic Most popular live shopping platform types in China 2024
  • Premium Statistic Frequency of shopping through live commerce in China 2024, by age group
  • Premium Statistic Reasons for shopping through live commerce in China 2024, by gender
  • Premium Statistic Most popular items in live commerce in China 2024

Sports

6
  • Premium Statistic Frequency of using sports live streaming apps in China 2024
  • Premium Statistic Gender distribution of sports live streaming app users in China 2024
  • Premium Statistic Share of sports live streaming app users in China 2024, by age
  • Premium Statistic Most frequently viewed sports on live streaming apps in China 2024
  • Premium Statistic Most frequently viewed ball sports on live streaming apps in China 2024
  • Premium Statistic MAUs of major sports streaming apps in China 2024

Gaming

8
  • Premium Statistic Market size of game streaming in China 2018-2022
  • Premium Statistic Distribution of eSports market in China 2024, by segment
  • Premium Statistic Segment revenue of eSports industry in China 2024
  • Premium Statistic Leading eSports live-stream apps in China 2025, based on MAUs
  • Premium Statistic Live streaming revenue of Huya 2018-2024
  • Premium Statistic Live streaming revenue of DouYu Holdings 2017-2024
  • Premium Statistic Number of video game livestreaming users in China 2020-2023
  • Premium Statistic Average daily time spent on video and audio apps in China 2024, by app segment

Entertainment

6
  • Premium Statistic Market size of live entertainment streaming in China 2016-2024
  • Premium Statistic Penetration rate of major live entertainment streaming apps in China 2022
  • Premium Statistic Annual revenue of Inkeverse Group 2018-2024
  • Premium Statistic Annual revenue of Huafang Group 2019-2023, by product
  • Premium Statistic Number of live entertainment streaming users in China 2020-2023
  • Premium Statistic Most popular categories of live streaming in China 2023
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