According to a survey conducted by in May 2024 in China, apparel was the most popular category in live commerce, with ** percent of respondents reporting purchases. Other popular categories included food and beverages, as well as cosmetics and skincare.
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Rakuten Insight. (September 3, 2024). Most frequently purchased items in live commerce in China as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1496013/china-popular-items-in-live-commerce/
Rakuten Insight. "Most frequently purchased items in live commerce in China as of May 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1496013/china-popular-items-in-live-commerce/
Rakuten Insight. (2024). Most frequently purchased items in live commerce in China as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1496013/china-popular-items-in-live-commerce/
Rakuten Insight. "Most Frequently Purchased Items in Live Commerce in China as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1496013/china-popular-items-in-live-commerce/
Rakuten Insight, Most frequently purchased items in live commerce in China as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496013/china-popular-items-in-live-commerce/ (last visited July 14, 2026)
Most frequently purchased items in live commerce in China as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1496013/china-popular-items-in-live-commerce/
