This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "
Among a total of 4,279 survey respondents, 2,641 were women and 1,638 were men.
Citation formats
Reasons for shopping through live commerce in China 2024, by gender
According to a survey conducted by in May 2024 in China, ** percent of male respondents and ** percent of female respondents stated that they would make live commerce purchases while exploring new offers or discounts. Additionally, ** percent of respondents from both genders expressed a buying intention motivated by an interactive and engaging experience.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in China as of May 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors influencing purchases through live commerce in China as of May 2024, by gender." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in China as of May 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in China as of May 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight, Factors influencing purchases through live commerce in China as of May 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/ (last visited July 31, 2026)
Factors influencing purchases through live commerce in China as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
