Italy is expected to be the fastest-growth digital retail media market in Europe between 2022 and 2026, when Amazon is not considered, With a compound annual growth rate of **** percent. Spain is forecast to rank second, with a growth rate of ** percent annually.Â
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IAB Europe. (January 31, 2024). Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1450527/change-retail-media-country-europe/
IAB Europe. "Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country." Chart. January 31, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1450527/change-retail-media-country-europe/
IAB Europe. (2024). Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1450527/change-retail-media-country-europe/
IAB Europe. "Compound Annual Growth Rate (Cagr) of Digital Retail Media Advertising Spending outside of Amazon in Europe between 2022 and 2026, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jan 2024, /statistics/1450527/change-retail-media-country-europe/
IAB Europe, Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country ÌÇÐÄÆÆ½â°æ, /statistics/1450527/change-retail-media-country-europe/ (last visited July 28, 2026)
Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country [Graph], IAB Europe, January 31, 2024. [Online]. Available: /statistics/1450527/change-retail-media-country-europe/