The United Kingdom was the largest digital retail media market in Europe, with a spending of *** million euros outside of Amazon. Germany ranked second, with *** million. In total, the European market was worth **** billion euros outside of Amazon and nearly **** billion with Amazon included.
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IAB Europe. (January 31, 2024). Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1450519/retail-media-country-europe/
IAB Europe. "Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros)." Chart. January 31, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1450519/retail-media-country-europe/
IAB Europe. (2024). Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1450519/retail-media-country-europe/
IAB Europe. "Digital Retail Media Advertising Spending outside of Amazon in Europe in 2022, by Country (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jan 2024, /statistics/1450519/retail-media-country-europe/
IAB Europe, Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/1450519/retail-media-country-europe/ (last visited July 27, 2026)
Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros) [Graph], IAB Europe, January 31, 2024. [Online]. Available: /statistics/1450519/retail-media-country-europe/