Subscription includes spend on paid video streaming subscriptions. Ad-supported includes in-stream video advertising (e.g. pre-roll, mid-roll, post-roll) on digital video content, including on social networks and out-stream video advertising (e.g. native, in-feed, in-article, in-banner, interstitial). TV advertising includes advertising on broadcast TV and pay TV. Pay TV subscription includes revenue from traditional and virtual pay TV subscriptions.
Pay TV subscriptions accounted for the lion share of video revenue in the United States in 2022, generating ** billion U.S. dollars that year. However, the revenue is forecast to drop to ** billion dollars by 2024, while ad-supported and subscription-based video streaming is likely to increase in the years to come.
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Activate. (October 10, 2023). Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1287501/video-revenue-us-type/
Activate. "Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars)." Chart. October 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1287501/video-revenue-us-type/
Activate. (2023). Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1287501/video-revenue-us-type/
Activate. "Video Revenue in The United States from 2020 to 2024, by Segment (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2023, /statistics/1287501/video-revenue-us-type/
Activate, Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1287501/video-revenue-us-type/ (last visited July 20, 2026)
Video revenue in the United States from 2020 to 2024, by segment (in billion U.S. dollars) [Graph], Activate, October 10, 2023. [Online]. Available: /statistics/1287501/video-revenue-us-type/
