A forecast projected that almost ** percent of Netflix subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated percent in 2023. After losing over ** customers at the beginning of 2022, the subscription video-on-demand provider announced the launch of an ad-supported tier at the end of the year to offset more losses.
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Digital TV Europe. (October 3, 2022). Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe. "Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027." Chart. October 3, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe. (2022). Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe. "Share of Netflix Subscribers Using The Ad-supported Tier Worldwide from 2023 to 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2022, /statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe, Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027 ÌÇÐÄÆƽâ°æ, /statistics/1338890/ad-supported-subscribers-netflix/ (last visited July 19, 2026)
Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027 [Graph], Digital TV Europe, October 3, 2022. [Online]. Available: /statistics/1338890/ad-supported-subscribers-netflix/
