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Hybrid video-on-demand services in the United States

Statistics report on HVOD services in the United States

This report has been compiled to provide statistical information about hybrid video-on-demand (HVOD) services in the United States. It contains data on subscriber numbers, revenues, and consumption habits of selected video streaming platforms that provide both ad-supported and ad-free content.

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Table of contents

Overview

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  • Premium Statistic Video revenue in the U.S. 2020-2024, by segment
  • Premium Statistic Share of video-on-demand users in the U.S. 2022, by platform type
  • Premium Statistic Paid subscribers of selected HVOD platforms worldwide 2025
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2025

Revenues

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  • Premium Statistic SVOD revenue in the U.S. 2027, by service
  • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2023
  • Premium Statistic Subscription and ad revenue of Netflix 2023-2027
  • Premium Statistic Revenue of Netflix before and after ad tier launch 2023-2027
  • Premium Statistic Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
  • Premium Statistic Advertising revenue of Paramount's streaming services worldwide 2023-2025

Subscribers

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  • Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
  • Premium Statistic Share of ad-supported Netflix subscribers worldwide 2023-2027
  • Premium Statistic Netflix sign-ups in the U.S. 2023-2025, by plan type
  • Premium Statistic Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
  • Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by tier
  • Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by type
  • Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2026

Demographics

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  • Premium Statistic Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
  • Premium Statistic Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
  • Premium Statistic Ad-supported and ad-free HVOD users in the U.S. 2022, by income
  • Premium Statistic Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by ethnicity
  • Premium Statistic Openness to VOD subscriptions with ads in the U.S. 2022, by age group
  • Premium Statistic Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
  • Premium Statistic U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
  • Premium Statistic Willingness to see ads if it made VOD price cheaper in the U.S. 2022

Consumer behavior

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  • Premium Statistic Customer satisfaction with selected HVOD services in the U.S. 2022
  • Premium Statistic Best value video streaming platforms in the U.S. 2025
  • Premium Statistic Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
  • Premium Statistic Netflix subscribers who would keep Netflix with ads in the U.S. 2022
  • Premium Statistic Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022
  • Premium Statistic Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
  • Premium Statistic Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
  • Premium Statistic Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
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