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The study looks at the challenges faced by established providers as a result of the launch of multiple new services seeking to disrupt current hierarchies and reshape the market, and gives an overview of consumer behavior as well as the role quality video content plays in achieving solid subscriber retention in an increasingly competitive landscape.

Ultimately, the report considers the influence over and impact of The Walt Disney Company and other major media companies on the U.S. video streaming market, and presents an analysis of the current and potential future dynamics of the industry.