Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
Characteristic
Share of viewers
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
According to a survey from August 2022, ** percent of U.S. adults switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the last 12 months. Gen Z adults and millennials were more likely to switch than their older counterparts.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult (@MorningConsult). (November 1, 2022). Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult). "Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation." Chart. November 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult). (2022). Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult). "Share of Adults Who Have Switched from An Ad-free Subscription Plan on One Streaming Service to a Lower Priced Ad-supported Tier on That Same Service in The United States as of August 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2022, /statistics/1304792/viewers-switching-to-avod-us/
Morning Consult (@MorningConsult), Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1304792/viewers-switching-to-avod-us/ (last visited July 19, 2026)
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation [Graph], Morning Consult (@MorningConsult), November 1, 2022. [Online]. Available: /statistics/1304792/viewers-switching-to-avod-us/
