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Video streaming worldwide

Statistics report on video streaming worldwide

This report has been compiled to provide statistical information about the global video streaming market. It explores consumption habits, content, revenue, and major services of the segments subscription video-on-demand, ad-supported online videos, pay-per-view streaming, as well as well online TV and broadcaster video-on-demand.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the OTT video market worldwide 2020-2030
  • Premium Forecast Number of users of OTT video worldwide 2021-2030
  • Premium Forecast Penetration rate of OTT video worldwide 2020-2030
  • Premium Forecast ARPU in the OTT video segment of the media market worldwide 2020-2030
  • Premium Forecast Global OTT video penetration rate 2024, by country

Subscription video-on-demand (SVOD)

8
  • Premium Forecast Revenue of SVOD worldwide 2017-2030
  • Premium Statistic Number of SVOD users worldwide 2017-2030
  • Premium Statistic Penetration rate of SVOD worldwide 2017-2030
  • Premium Statistic ARPU of SVOD worldwide 2017-2030
  • Premium Statistic SVOD services reach worldwide 2024, by country
  • Premium Statistic SVOD subscriber count worldwide 2025, by service
  • Premium Statistic Number of titles on SVOD services worldwide Q3 2025-Q4 2025, by content type
  • Premium Statistic SVOD production distribution worldwide Q4 2025, by country

Ad-supported streaming

6
  • Premium Statistic Revenue of AVOD worldwide 2017-2029
  • Premium Statistic Free ad-supported streaming TV (FAST) revenue worldwide 2017-2030
  • Basic Statistic FAST penetration rate worldwide 2023-2024, by region
  • Basic Statistic Ad-supported users/subscribers of VOD services worldwide 2025
  • Premium Statistic Proportion of ad-supported video streaming users globally Q3 2025, by platform
  • Premium Statistic Number of FAST channels worldwide 2025, by genre

Transactional video-on-demand (TVOD)

5
  • Premium Forecast Global pay-per-view video revenue 2025, by country
  • Premium Statistic Households buying or renting on-demand movies and series 2024, by region
  • Basic Statistic TVOD services available worldwide 2024, by region
  • Premium Statistic Pay-per-view revenues in France 2012-2024, by fee-for-service type
  • Premium Statistic Rental fees for transactional video on demand (TVOD) Germany 2024

Online TV & broadcaster video-on-demand (BVOD)

5
  • Premium Statistic Number of vMVPD-subscribed households United States 2018-2024
  • Premium Statistic BVOD viewing time in the United Kingdom (UK) 2026, by device
  • Premium Statistic Online TV viewing time in the UK December 2025 to January 2026, by platform
  • Premium Statistic Daily viewing time of online TV in Sweden 2022-2024, by network
  • Premium Statistic Distribution of BVOD viewing time in Norway 2024, by genre

Consumer behavior

8
  • Premium Statistic Global share of users watching content via streaming services Q2 2025, by country
  • Premium Statistic Number of VOD titles watched per user and service worldwide 2024, by region
  • Premium Statistic VOD consumption time worldwide 2021-2024, by device
  • Premium Statistic VOD global device share 2021-2024
  • Premium Statistic Average number of SVOD subscriptions per user worldwide 2024, by country
  • Premium Statistic Intention to cancel video streaming subscription worldwide 2024, by country
  • Premium Statistic Reasons for canceling video streaming service subscriptions worldwide 2025
  • Premium Statistic Video streaming time among selected countries worldwide 2024, by provider category

Content

6
  • Premium Statistic Global film and TV content spending 2013-2025
  • Premium Statistic Volume of scripted series ordered by streaming services H1 2024-H1 2025, by region
  • Premium Statistic Video streaming catalogue growth 2025
  • Premium Statistic Original vs. IP-based new shows in the top 25 globally 2024
  • Premium Statistic Original shows released on video streaming Q1 2022-Q4 2024
  • Premium Statistic Proportion of anime titles in video streaming libraries globally Q2 2025
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