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Advertising in France

Statistics report on advertising in France

This report contains statistical information about the advertising market in France. It provides an overview of the French market with general statistics on traditional media (television, press, radio, cinema, out-of-home), as well as digital media and mobile. The report concludes with a focus on advertisers and advertising agencies in France as well as facts on consumer perception.

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Table of contents

Overview

4
  • Premium Statistic Ad spending in France 2019-2025
  • Premium Statistic Ad spending of traditional & digital media France 2018-2024
  • Premium Statistic Advertising investments in France 2024, by medium
  • Premium Statistic Ad spend change in France 2022-2023, by medium

Offline media

5
  • Premium Statistic Television advertising revenues in France 2017-2024
  • Premium Statistic Cinema advertising revenue in France 2017-2024
  • Premium Statistic Radio advertising revenue in France 2017-2024
  • Premium Statistic Press advertising revenue in France 2017-2024
  • Premium Statistic Out-of-home (OOH) advertising revenue in France 2019-2024

Digital media

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  • Premium Statistic Digital pure player ad revenue in France 2019-2025
  • Premium Statistic Display ad spend in France 2024, by format
  • Premium Statistic Digital display advertising spending in France 2023-2024, by format
  • Premium Statistic Search ad spend in France 2012-2024
  • Premium Statistic Social media ad spend in France 2019-2024
  • Premium Statistic Digital video ad spend in France 2011-2024
  • Premium Statistic Audio ad spend in France 2019-2024
  • Premium Statistic Ad spending of the mobile advertising industry in France 2017-2029

Advertisers and agencies

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  • Premium Statistic Leading media and ad agency groups in France Q1-Q3 2023, by new business value
  • Premium Statistic Leading media and ad agencies in France Q1-Q3 2023, by new business value
  • Premium Statistic Number of online radio and music advertisers in France 2019-2025
  • Premium Statistic Number of advertisers investing in television in France 2009-2021
  • Premium Statistic Number of digital advertisers in France 2019-2024

Consumer perspective

3
  • Premium Statistic Main channels of new brand discovery in France Q3 2024
  • Basic Statistic Primary online channel for brand research in France 2024
  • Premium Statistic Main ethical demands by consumers in influencer marketing in France 2025
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