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Influencer marketing in Indonesia

Statistics report on influencer marketing in Indonesia

This report presents statistical data on influencer marketing in Indonesia. Data compiled in this report provides a general overview of the influencer marketing worldwide as well as in Indonesia, followed by facts and figures about the marketing strategies, engagement rates, number of influencers, and popular influencers. Also, this report aims to look closely at the audience and their attitudes toward the aforementioned marketing strategy.

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Table of contents

Overview

5
  • Basic Statistic Global influencer marketing value 2015-2025
  • Basic Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
  • Premium Statistic Indonesia: social network penetration Q3 2024
  • Basic Statistic Number of users of social media advertising in Indonesia 2019-2028
  • Premium Forecast Influencer advertising spending in Indonesia 2017-2030

Marketing strategies

6
  • Premium Statistic Most viewed content formats on social media Indonesia 2023
  • Premium Statistic Frequency of running influencer campaigns Indonesia 2023
  • Premium Statistic Willingness to pay for influencer collaboration products Indonesia 2023
  • Premium Statistic Influencers endorsing products purchased by consumers Indonesia 2023
  • Premium Statistic Factors influencing consumer purchasing decisions for new brands Indonesia 2023
  • Premium Statistic Social media platforms influencing purchases Indonesia 2023, by generation

Engagement rates

5
  • Premium Statistic Engagement with user-generated content Indonesia 2023
  • Premium Statistic Facebook influencers engagement rate Indonesia 2023, by follower count
  • Premium Statistic Instagram influencers engagement rate Indonesia 2023, by follower count
  • Premium Statistic TikTok influencers engagement rate Indonesia 2023, by followers count
  • Premium Statistic YouTube influencers engagement rate Indonesia 2023, by follower count

Number of influencers

4
  • Premium Statistic Number of TikTok influencers in Indonesia 2023, by followers count
  • Premium Statistic Number of Instagram influencers in Indonesia 2023, by follower count
  • Premium Statistic Number of YouTube influencers Indonesia 2023, by follower count
  • Premium Statistic Number of Facebook influencers Indonesia 2023, by follower count

Popular influencers

4
  • Premium Statistic Leading TikTok accounts Indonesia 2023, by number of followers
  • Premium Statistic Leading YouTube channels Indonesia 2026, by number of subscribers
  • Premium Statistic Leading Instagram accounts Indonesia 2026, by number of followers
  • Premium Statistic Leading Twitch streamers Indonesia 2025, by number of followers

Consumer attitudes

6
  • Premium Statistic Share of people who followed social media influencers Indonesia 2023
  • Premium Statistic Frequency of seeing influencer promotions before purchase Indonesia 2023
  • Premium Statistic Sources of brand discovery Indonesia Q2 2025
  • Premium Statistic Usage of social media for brand research Indonesia Q3 2024, by platform type
  • Premium Statistic Products bought based on influencer endorsement Indonesia 2023
  • Premium Statistic Impact of social media influencers on consumer buying behavior Indonesia 2023
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