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Coronavirus impact on the advertising industry in the United Kingdom

Statistics report about the impact of Coronavirus on the advertising industry in the UK

This report includes the most important data on how the coronavirus pandemic has affected the advertising industry in the United Kingdom (UK). It includes forecasts for the industry as a whole, as well as by media. The report also has chapters on brand perception and the coping strategies of advertising marketing organizations following the coronavirus outbreak in the UK.

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Table of contents

Industry forecasts

5
  • Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
  • Premium Statistic Ad spend growth in Western Europe 2000-2024
  • Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
  • Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, by quarter
  • Premium Statistic Coronavirus impact on advertising spend in the UK in 2020, forecast by media

Traditional advertising

8
  • Premium Statistic Coronavirus impact on TV advertising growth y-o-y in Europe 2020
  • Premium Statistic Coronavirus impact on TV advertising spend in the UK in 2020, by quarter
  • Premium Statistic Coronavirus impact on cinema advertising spend in the UK in 2020, by quarter
  • Premium Statistic Coronavirus impact on radio advertising spend in the UK in 2020, by quarter
  • Premium Statistic Coronavirus impact on newsbrand advertising spend in the UK in 2020, by quarter
  • Premium Statistic Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter
  • Premium Statistic Out-of-home advertising impacts during COVID-19 in the UK 2020, by environment
  • Premium Statistic Change in OOH advertising impacts during COVID-19 in the UK 2020

Online advertising

7
  • Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
  • Premium Statistic Coronavirus impact on online advertising spend in the UK in 2020, by quarter
  • Premium Statistic Google search volume increase during COVID-19 outbreak in the UK 2020, by category
  • Premium Statistic Most searched keywords on google during COVID-19 outbreak in the UK 2020
  • Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2026
  • Premium Statistic Most popular Instagram topics during Covid-19 in the UK in 2020, by growth increase
  • Premium Statistic Most unpopular Instagram topics during Covid-19 in the UK in 2020, by growth decrease

Brands

5
  • Premium Statistic Coronavirus impact on brand marketers in the UK April 2020
  • Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
  • Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
  • Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
  • Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020

Coping strategies

7
  • Premium Statistic Financial implications for marketing organizations due to coronavirus UK 2020
  • Premium Statistic COVID-19: working from home risk to marketing organizations in the UK in 2020
  • Premium Statistic Schemes and coping strategies of marketers during coronavirus outbreak in the UK 2020
  • Premium Statistic Staff retention among marketing organizations during the coronavirus outbreak UK 2020
  • Premium Statistic Cancellations and cashflow issues for marketers due to COVID-19 in the UK in 2020
  • Premium Statistic Marketers' opinions on business planning during the coronavirus outbreak UK 2020
  • Premium Statistic COVID-19: working from home and work-life balance of marketers in the UK in 2020
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