Coronavirus: impact on the U.S. advertising industry
Statistics report on the impact of the coronavirus disease (COVID-19) on the advertising industry in the United States
This report was compiled to provide recent information pertaining to the impact of the ongoing coronavirus disease (COVID-19) pandemic on the advertising and marketing industry in the United States. The pandemic, which originated in the Chinese city of Wuhan, has now infected people across the globe. The rapid spread of the virus and the resulting efforts to contain it, such as social distancing, cancelling entertainment events as well as trade fairs, is leading to decreasing advertising exposure and therefore cuts in advertising spending. This report aims at providing statistical data on the estimated impact of the pandemic on the promotional activities in the United States.
Report Details
Coronavirus: impact on the U.S. advertising industry
Pages
36 Pages
Format
PPTX
,
PDF
Language
English
Released
2020
Access
Download from this page
Price
Old price: $495 USD New price: $345 USD
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
4
Basic
Statistic
Impact of COVID-19 outbreak on global ad spend 2019-2020
Basic
Statistic
Impact of COVID-19 outbreak on U.S. ad spend 2020
Basic
Statistic
Coronavirus influence on growth of media ad revenues in the U.S. 2020, by medium
Basic
Statistic
Coronavirus impact on digital an linear ad revenues in the U.S. 2020
U.S. media consumption
7
Premium
Statistic
Consuming media at home due to the coronavirus worldwide 2020, by country
Premium
Statistic
Media consumption increase due to the coronavirus worldwide 2020, by country
Basic
Statistic
Coronavirus TV viewing: broadcast network audience growth U.S. 2020, by daypart
Premium
Statistic
Coronavirus TV viewing: cable news audience growth U.S. 2020, by daypart
Basic
Statistic
Coronavirus TV viewing: children's TV audience growth U.S. 2020
Premium
Statistic
U.S. local newscasts: 25-54 demographic coronavirus viewership impact 2020
Premium
Statistic
Uptick in streaming services consumption due to the coronavirus U.S. 2020
Marketer perspective
6
Basic
Statistic
Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020
Basic
Statistic
Change in marketing budgets due to COVID-19 in the U.S. 2020, by channel
Premium
Statistic
Leading responses due to COVID-19 according to advertisers in the U.S. 2020
Basic
Statistic
Planned changes to ad messaging strategies due to COVID-19 in the U.S. 2020
Basic
Statistic
Planned changes to ad and targeting tactics due to COVID-19 in the U.S. 2020
Premium
Statistic
Perceived ad spend focus on performance media due to COVID-19 in the U.S. 2020
Consumer perspective
6
Basic
Statistic
U.S. consumer views on advertising effect on feelings due to COVID-19 in 2020
Basic
Statistic
Impact of COVID-19 on U.S consumer views on social conduct portrayed in ads 2020
Basic
Statistic
U.S. purchasing influenced by social conduct portrayed in ads due to COVID-19 in 2020
Basic
Statistic
U.S. consumer views on brand communication due to COVID-19 in 2020
Basic
Statistic
Global consumer preference of brand communication during COVID-19 in 2020, by country
Basic
Statistic
Global consumers discouraging from brand use due to poor COVID-19 response 2020
Digital advertising
5
Basic
Statistic
Change in Google ad metrics for U.S. medical advertisers due to COVID-19 2020
Basic
Statistic
Growth in Google ad conversion for entertainment advertisers due to COVID-19 U.S 2020
Basic
Statistic
Growth in Google ad conversion for travel advertisers due to COVID-19 U.S 2020
Basic
Statistic
Growth in Google ad metrics for restaurant advertisers due to COVID-19 U.S 2020
Basic
Statistic
North American Facebook ads CPC due to COVID-19 in 2020
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