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With social media now an important part of people's daily routines in Belgium, can marketers take advantage of these opportunities? This report aims to provide an overview of digital advertising, with a large focus on social media, including:

• Market size;
  How much money is spent on online advertising in the Netherlands?
• Content marketing;
  How does social media advertising compare to other content marketing methods used in Belgium?
• Audience;
  Which social media should you target to reach, for example, Gen Z and Millennials?
• Biggest influencers;
  A look at the most followed and most popular social media accounts from the country. Includes Facebook, Instagram, YouTube, and Twitter.
• Consumer attitudes;
  Are Belgian consumers open to the idea of social media advertising or influencer marketing? Are campaigns succesfull or not?