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Digital advertising in the Nordics

Statistics report on digital advertising in Denmark, Finland, Norway, and Sweden

This report has been compiled to provide statistical information about the digital advertising market in four Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden.

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Table of contents

Overview of the European market

4
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Digital ad spend growth in Europe 2007-2024
  • Premium Statistic Digital ad spending in Europe 2024, by format
  • Premium Statistic Leading digital advertising industry challenges in Europe 2025

Denmark

8
  • Premium Statistic Digital ad spend in Denmark 2020-2024
  • Premium Statistic Digital share of ad spend in Denmark 2022-2023
  • Premium Statistic Denmark: digital ad spend 2023, by format
  • Premium Statistic Programmatic ad spend in Denmark 2017-2029
  • Premium Statistic Number of internet users in Denmark 2000-2050
  • Premium Forecast Digital advertising touchpoints in Denmark 2024
  • Premium Forecast Attitudes towards online advertising in Denmark 2024
  • Premium Statistic Consumer concerns about targeted ads in Denmark 2024

Finland

8
  • Premium Statistic Online advertising spending in Finland 2013-2024
  • Premium Statistic Digital share of ad spend in Finland 2020-2024
  • Premium Statistic Digital ad spend in Finland 2023, by format
  • Premium Statistic Programmatic ad spend in Finland 2017-2029
  • Premium Statistic Number of internet users in Finland 2000-2050
  • Premium Forecast Digital advertising touchpoints in Finland 2025
  • Premium Forecast Attitudes towards online advertising in Finland 2025
  • Premium Statistic Consumer concerns about targeted ads in Finland 2024

Iceland

5
  • Basic Statistic Online media advertising revenue in Iceland 1998-2023
  • Premium Statistic Digital share of ad revenue in Iceland 2015-2023
  • Premium Statistic Digital ad spend in Iceland 2025, by format
  • Premium Forecast Number of internet users in Iceland 2000-2050
  • Premium Statistic Consumer concerns about targeted ads in Iceland 2024

Norway

8
  • Premium Statistic Digital ad spend in Norway 2020-2024
  • Premium Statistic Digital share of ad spend in Norway 2020-2023
  • Premium Statistic Online ad spend in Norway 2017-2024, by type
  • Premium Statistic Programmatic ad spend in Norway 2017-2029
  • Basic Statistic Number of internet users in Norway 2000-2050
  • Premium Forecast Digital advertising touchpoints in Norway 2024
  • Premium Forecast Attitudes towards online advertising in Norway 2024
  • Premium Statistic Consumer concerns about targeted ads in Norway 2024

Sweden

8
  • Premium Statistic Digital advertising spending in Sweden 2015-2024
  • Premium Statistic Digital share of ad spend in Sweden 2015-2024
  • Premium Statistic Digital ad spend in Sweden 2024, by format
  • Premium Statistic Programmatic ad spend in Sweden 2017-2030
  • Basic Statistic Number of internet users in Sweden 2000-2050
  • Premium Forecast Digital advertising touchpoints in Sweden 2025
  • Premium Forecast Attitudes towards online advertising in Sweden 2025
  • Premium Statistic Consumer concerns about targeted ads in Sweden 2024
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