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TV advertising worldwide

Statistics report on TV advertising markets worldwide

This report has been compiled to provide statistical information about TV advertising worldwide.

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Table of contents

Overview

5
  • Premium Statistic TV advertising revenue worldwide 2014-2025
  • Premium Statistic Growth of global TV/video advertising revenue 2018-2025
  • Premium Statistic Global TV ad spend share 2014-2025
  • Premium Statistic TV advertising spending worldwide from 2000-2024, by region
  • Premium Statistic Ad revenues of FAST services worldwide 2022-2029

North America

7
  • Premium Forecast TV and video ad spend in North America 2017-2030
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2026
  • Premium Statistic TV advertising revenue in the U.S. 2019-2027
  • Premium Statistic Consumers shopping online due to TV or film product placement in the U.S. 2023
  • Premium Statistic Canada TV advertising revenue 2015-2024
  • Premium Statistic Mexico: TV advertising spending 2020-2025
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies May 2025

South America

5
  • Premium Statistic Latin America: TV ad spend 2010-2024
  • Premium Statistic Argentina: advertising spending 2021-2023, by medium
  • Premium Statistic TV advertising spending in Brazil 2022-2023, by type
  • Premium Statistic TV advertising spend in Chile 2019-2024, by type
  • Premium Statistic Traditional TV Advertising ad spending in Colombia 2017-2030

APAC

9
  • Premium Forecast Traditional TV Advertising ad spending in APAC 2017-2030
  • Premium Statistic Ad revenue of radio and TV industry in China 2023, by segment
  • Premium Statistic TV advertising spending in Japan 2015-2025
  • Premium Statistic TV ad expenditure in India 2019-2025
  • Premium Statistic Leading sectors in GEC advertising India H1 2024
  • Premium Statistic Terrestrial TV ad revenue in South Korea 2015-2025, by type
  • Premium Statistic Market share of linear TV advertising in Indonesia 2019-2029
  • Premium Statistic TV ad spend Thailand 2023
  • Premium Statistic Television advertisements' share of voice (SOV) in Turkey 2023, by sector

Europe

10
  • Premium Forecast Traditional television advertising spending in Central and Eastern Europe 2017-2030
  • Premium Statistic Television advertising spending in Western Europe 2000-2024
  • Premium Statistic TV ad spend growth in France, Germany, and Hungary 2025
  • Premium Statistic CTV ad spend growth in Western Europe 2023, by country
  • Premium Statistic TV advertising inflation rate in Europe 2023, by country
  • Premium Statistic Television advertising revenues in France 2017-2024
  • Premium Statistic Net revenue of the linear TV advertising market in Germany 1998-2025
  • Premium Statistic Video ad spending in Italy 2018-2028
  • Premium Statistic Television advertising expenditure in Spain 2016-2024
  • Premium Statistic TV advertising spending in the UK 2011-2024

Africa

8
  • Premium Forecast Traditional TV Advertising ad spending in Africa 2017-2030
  • Premium Statistic MENA TV ad spend 2005-2024
  • Premium Forecast Traditional television advertising spending in Ghana 2022-2030
  • Premium Forecast Traditional television advertising spending in Kenya 2022-2030
  • Premium Forecast Traditional television advertising spending in Morocco 2022-2030
  • Premium Forecast Traditional television advertising spending in Nigeria 2022-2030
  • Premium Forecast Traditional television advertising spending in South Africa 2022-2030
  • Premium Forecast Traditional television advertising spending in Tanzania 2022-2030

Market insights

6
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026
  • Premium Statistic Change in retail ad spend worldwide 2025, by medium
  • Premium Statistic Change in telecommunications ad spend worldwide 2025, by medium
  • Premium Statistic Change in CPG/FMCG ad spend worldwide 2025, by medium
  • Premium Statistic Change in automotive ad spend worldwide 2025, by medium
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country
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