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Instagram advertising and marketing

Statistics report on Instagram advertising and marketing

This report has been compiled to provide statistical information about Instagram advertising and marketing worldwide. It contains chapters on the platform's usage, facts on metrics, insights on both competitors and users, as well as a section devoted specifically to Instagram influencers.

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Table of contents

Overview

4
  • Premium Statistic Social media ad spending worldwide 2019-2028, by device
  • Premium Forecast Largest social media advertising markets worldwide 2023
  • Premium Statistic Instagram's ad revenue worldwide 2017-2024
  • Premium Statistic Instagram Stories ad revenue worldwide 2019-2023

Competitors

4
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Premium Statistic Strongest media brands worldwide 2024
  • Basic Statistic Fastest growing brands worldwide 2025

Usage

5
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Premium Statistic Social media platforms most associated with positive ROI worldwide 2023
  • Premium Statistic Video platforms used for marketing purposes worldwide 2025

Metrics

5
  • Premium Statistic Brand value of Instagram worldwide 2020-2026
  • Basic Statistic Total global visitor traffic to Instagram.com 2024
  • Basic Statistic Average weekly Instagram brand posts 2024, by vertical
  • Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
  • Premium Statistic Average fraud rates of Instagram influencers 2019-2023

Successful brands

3
  • Premium Statistic Leading brands on Instagram worldwide 2025, by influencers
  • Premium Statistic Leading fashion, lifestyle, and beauty brands on Instagram 2023, by MIV
  • Premium Statistic Number of FLB media placements on Instagram worldwide 2023, by subsector

Influencers

6
  • Premium Statistic Instagram accounts with the most followers worldwide 2025
  • Premium Statistic Global distribution of Instagram influencers in 2024, by number of followers
  • Premium Statistic Share of Instagram influencers worldwide 2024, by category
  • Premium Statistic Engagement rates among global IG influencers 2023-2024, by profile size
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2023-2024, by number of followers
  • Premium Statistic EMV of Instagram influencer posts worldwide in 2023, by followers

Audience

6
  • Basic Statistic Instagram: number of global users 2013-2025
  • Premium Statistic Instagram: countries with the highest audience reach 2025
  • Premium Statistic Instagram: distribution of global audiences 2025, by age and gender
  • Basic Statistic Instagram: favorite types of posts for global users 2023
  • Premium Statistic Global Instagram follower engagement rate 2025, by type of post
  • Premium Statistic Instagram change in engagement 2024-2025, by type of interaction
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