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Political advertising in the U.S.

Statistics report on political advertising in the United States

This report has been compiled to provide statistical information about political advertising in the United States.

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Table of contents

Overview

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  • Premium Statistic News sources trusted for 2024 presidential election news U.S. 2023, by politics
  • Premium Statistic Most important political issues in the U.S. June 2026
  • Premium Statistic U.S. voters' most important issue 2024, by party

Spending

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  • Premium Statistic Non-political and political advertising revenues in the U.S. 2022-2024
  • Premium Statistic Political ad spending in the U.S. 2018-2026
  • Premium Statistic Political advertising spending's share in total ad media spend in the U.S. 2016-2024
  • Premium Statistic Political ad spending share in the U.S. 2024, by media type
  • Premium Statistic Presidential candidates’ political ad spend U.S. 2024
  • Premium Statistic Political ad spend in the U.S. 2024, by election category
  • Premium Statistic U.S. political ad spending during election cycles 2022-2026, by medium

Digital advertising

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  • Premium Statistic Political digital ad spend in the U.S. 2020-2024
  • Premium Statistic Distribution of digital political advertising spending in the U.S. 2024, by type
  • Premium Statistic Presidential candidates' Meta & Google political ad spend U.S. 2024
  • Premium Statistic U.S. states with the largest political advertising spending on Google 2018-2024
  • Premium Statistic U.S. largest political advertisers on Google 2018-2024, by ad spend

TV advertising

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  • Premium Statistic Broadcast TV political ad spend in the U.S. 2022-2026
  • Premium Statistic CTV political ad spending in the U.S. 2022-2026
  • Premium Statistic Presidential candidate & party group TV political ad spend U.S. 2024
  • Premium Statistic Top sponsors of the U.S. presidential race 2024, by broadcast TV advertising spending
  • Premium Statistic Top sponsors of U.S. presidential race 2024, by broadcast TV advertising airings
  • Premium Statistic TV political ad spend in swing states for the U.S. elections 2024, by campaign
  • Premium Statistic Leading themes in Harris's presidential TV campaign ads 2024, by share of spending
  • Premium Statistic Leading themes in Trump's presidential TV campaign ads 2024, by share of spending

Consumer perspective

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  • Premium Statistic Consumers who like watching political ads more than other TV ads in the U.S. 2024
  • Premium Statistic Attention toward political ads in the U.S. 2024, by political affiliation
  • Premium Statistic Consumer opinion on brands tackling political issues in the U.S. 2023, by party id
  • Premium Statistic Consumer opinion on brands tackling political issues in the U.S. 2023, by income
  • Premium Statistic Opinions on limiting political ad spend in the U.S. 2024
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