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Advertising in Turkey

Statistics report on the advertising market in Turkey

This report presents statistical information on the advertising market in Turkey. In addition to an overview of the industry as a whole, it features data on digital advertising media as well as on the more traditional mediums of advertising such as television, print and outdoor advertising. Last but not least, the final chapter includes consumer perception about advertising.

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Table of contents

Overview

9
  • Premium Statistic Advertising expenditure in Turkey 2007-2024
  • Premium Statistic Advertising expenditure in Turkey 2010-2024, by medium
  • Premium Statistic Advertising spending in Turkey 2024, by media type
  • Premium Statistic Share of advertising spending in Turkey 2024, by media type
  • Premium Statistic Advertising spending growth in Turkey 2024, by medium
  • Premium Forecast Advertising spending in Turkey 2026, by industry
  • Premium Statistic Advertising spending share in Turkey 2023, by industry
  • Premium Statistic Number of enterprises in the advertising sector in Turkey 2009-2023
  • Premium Statistic Number of people employed in the advertising sector in Turkey 2009-2023

Television, radio, and cinema advertising

10
  • Premium Statistic Television advertising expenditure in Turkey 2010-2024
  • Premium Statistic Television advertisements' share of voice (SOV) in Turkey 2023, by sector
  • Premium Statistic Most advertised brands on TV in Turkey 2024, by ad duration
  • Premium Statistic Most advertised brands on TV in Turkey 2026, by number of ads
  • Premium Statistic Most advertised sectors on TV in Turkey 2024, by ad duration
  • Premium Statistic Television program types in Turkey 2024, by ad duration
  • Premium Statistic Radio advertising expenditure in Turkey 2010-2024
  • Basic Statistic Radio advertisements' share of voice (SOV) in Turkey 2024, by sector
  • Premium Statistic Cinema advertising expenditure in Turkey 2010-2024
  • Premium Statistic Cinema advertisements' share of voice (SOV) in Turkey 2024, by sector

Press and outdoor advertising

8
  • Premium Statistic Newspaper advertising expenditure in Turkey 2010-2024
  • Premium Statistic Newspaper advertisements' share of voice (SOV) in Turkey 2023, by sector
  • Premium Statistic Magazine advertising expenditure in Turkey 2010-2023
  • Premium Statistic Magazine advertisements' share of voice (SOV) in Turkey 2023, by sector
  • Premium Statistic Expenditure on advertising in newspapers and magazines in Turkey 2021-2023, by type
  • Premium Statistic Number of newspapers and magazines publishing ads in Turkey 2023, by frequency
  • Premium Statistic Outdoor advertising expenditure in Turkey 2010-2023
  • Premium Statistic Outdoor advertisements' share of voice (SOV) in Turkey 2023, by sector

Digital advertising

10
  • Premium Statistic Digital ad spend in Turkey 2020-2024
  • Premium Statistic Digital advertising spending in Turkey 2024, by format
  • Premium Statistic Digital advertising spending share in Turkey 2024, by selected format
  • Premium Statistic Digital advertising growth rate in Turkey 2014-2024
  • Premium Statistic Digital advertising spending in Turkey 2023, by type and device
  • Premium Statistic Digital advertising spending in Turkey 2023, by category
  • Premium Statistic Mobile advertising spending in Turkey 2024, by format
  • Premium Statistic PC advertising spending in Turkey 2024, by format
  • Premium Statistic Leading digital advertisers in Turkey 2024, by reach
  • Basic Statistic Leading digital advertisers in Turkey 2024, by GRP

Consumer perception

7
  • Premium Statistic User behavior after seeing ads in mobile apps in Turkey 2022
  • Premium Statistic User interaction rate with online advertisements in Turkey 2022, by type
  • Premium Statistic Number of complaints about advertising in Turkey 2012-2023
  • Premium Forecast Attitudes towards online advertising in Turkey 2024
  • Premium Forecast Digital advertising touchpoints in Turkey 2024
  • Premium Statistic Level of attention paid to online advertisements in Turkey 2023
  • Premium Statistic Level of disturbance from online ads in Turkey 2023
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