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Advertising in Mexico

Statistics report on advertising in Mexico

A compilation of the latest data on advertising in Mexico, including global, regional (Latin American), and nationwide overview of the segment. The report details digital and traditional ad expenditures and distribution in the Mexican market. It also features statistics about the consumers' perspective.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Statistic Advertising spending in Latin America 2022-2026
  • Premium Statistic Annual change in advertising spending in Latin America 2022-2026
  • Premium Statistic Change in ad spending in selected countries in Latin America 2025
  • Premium Statistic Distribution of ad spending in selected countries in Latin America 2024, by format
  • Premium Statistic Share of digital ad spend in selected countries in Latin America 2023, by format

Mexican ad market at a glance

4
  • Premium Statistic Ad spend in Mexico 2021-2024
  • Premium Statistic Digital vs. traditional ad spending in Mexico 2024
  • Premium Statistic Advertising spending in Mexico 2024, by medium
  • Premium Statistic Mexico: government ad spend 2015-2023

Traditional media

5
  • Premium Statistic Mexico: TV advertising spending 2017-2023, by type
  • Premium Statistic OOH ad spend in Mexico 2017-2024
  • Premium Statistic Radio ad expenditure in Mexico 2017-2023
  • Premium Statistic Newspaper ad spending in Mexico 2017-2024
  • Premium Statistic Mexico: magazine ad spend 2017-2023

Digital media

4
  • Premium Statistic Digital advertising spending in Mexico 2014-2024
  • Premium Statistic Mexico: digital ad spend 2024, by industry
  • Premium Statistic Mexico: mobile ad spend 2019-2024
  • Premium Statistic Distribution of digital retail media ad spending in Mexico 2021-2026, by network

Marketers perspective

3
  • Premium Statistic Factors impacting advertising investments of companies in Mexico 2024
  • Premium Statistic Metrics used to measure the impact of marketing spending in Mexico 2024
  • Premium Statistic Main problems faced by advertisers in digital marketing campaigns in Mexico 2024

Consumer insights

6
  • Premium Statistic Most common sources of new brand discovery among internet users in Mexico 2024
  • Premium Forecast Non-digital advertising touchpoints in Mexico 2025
  • Premium Forecast Digital advertising touchpoints in Mexico 2025
  • Premium Forecast Attitudes towards digital media in Mexico 2025
  • Premium Forecast Gen Z attitudes to online advertising in Mexico in 2023
  • Premium Statistic Acceptability of entertaining ads among consumers in Latin America 2022
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