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Advertising in Africa

Statistics report on advertising in selected countries in Africa

This report has been compiled to provide statistical information about the advertising industry in selected countries in Africa.

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Table of contents

Morocco

6
  • Premium Statistic Advertising spending in Morocco 2021-2022
  • Premium Statistic Advertising spending in Morocco H1 2019, by medium
  • Premium Statistic Advertising spending share in Morocco 2018, by medium
  • Premium Statistic Leading advertising categories in Morocco 2022, by ad spend share
  • Premium Statistic Leading advertising categories in Morocco 2022, by ad spending
  • Premium Statistic Leading advertisers in Morocco 2017, by ad spend

Tunisia

3
  • Premium Statistic Advertising spending in Tunisia 2014-2019
  • Premium Statistic Advertising spending in Tunisia 2019, by medium
  • Premium Statistic Leading advertisers in Tunisia 2018, by ad spend

Ghana

5
  • Premium Statistic Ghana TV and video ad revenue 2014-2023
  • Premium Statistic Ghana radio ad revenue 2014-2023
  • Premium Statistic Ghana out-of-home ad revenue 2013-2023
  • Premium Statistic Ghana newspaper ad revenue 2013-2023
  • Premium Statistic Ghana internet ad revenue 2013-2023

Nigeria

5
  • Premium Statistic Ad revenue in Nigeria 2012-2021
  • Premium Statistic Nigeria ad spend 2018-2020, by medium
  • Premium Statistic Ad spend in Nigeria 2017, by category
  • Premium Statistic Nigeria digital ad revenue 2010-2023, by device
  • Premium Statistic Ad spend of selected companies in Nigeria 2017

Kenya

6
  • Premium Statistic Ad revenue in Kenya 2011-2021
  • Premium Statistic Ad spend growth in Kenya 2015-2023
  • Premium Statistic Kenya ad spend 2018-2020, by medium
  • Premium Statistic Kenya internet advertising revenue 2020-2025
  • Premium Statistic Radio advertising revenue in Kenya 2013-2023
  • Premium Statistic Leading advertisers in Kenya in 2017, by ad spend

Tanzania

5
  • Premium Statistic Tanzania internet ad revenue 2013-2023
  • Premium Statistic Tanzania newspaper ad revenue 2013-2023
  • Premium Statistic Tanzania radio ad revenue 2013-2023
  • Premium Statistic Tanzania TV and video ad revenue 2014-2023
  • Premium Statistic Tanzania out-of-home ad revenue 2013-2023

South Africa

4
  • Premium Statistic Ad spend in South Africa 2014-2023
  • Premium Statistic Advertising spending in South Africa 2018-2021, by medium
  • Premium Statistic South Africa internet ad revenue 2014-2023, by device
  • Premium Statistic Leading advertisers in South Africa 2017-2018, by ad spend
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