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Digital marketing in Sweden

Statistics report on digital marketing in Sweden

This report presents a range of selected statistics and data on digital marketing in Sweden. In addition to relevant information about companies' spending and use of marketing methods it includes several facts about social media, programmatic, as well as influencer marketing in Sweden.

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Table of contents

Overview

8
  • Premium Statistic Advertising and marketing communications spending in Sweden 2019, by activity
  • Premium Statistic Distribution of marketing spending in Sweden 2019, by channel
  • Premium Statistic Distribution of marketing spending in Sweden 2019, by channel and revenue
  • Premium Statistic Digital marketing use in the Sweden 2020, by channel
  • Premium Statistic Marketing tools used by e-commerce companies in Sweden 2019
  • Premium Statistic Challenges for companies regarding online marketing and sales in Sweden 2018
  • Premium Statistic Industries with most effective digital marketing in Sweden 2020
  • Premium Statistic Swedish companies with most effective digital marketing 2020

Social media

5
  • Basic Statistic Enterprises' online presence in selected types of social media in Sweden 2019
  • Premium Statistic Advertising revenue change of social media in Sweden 2016-2018
  • Premium Statistic Share of major companies with social media activities in Sweden 2019, by channel
  • Basic Statistic Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise
  • Premium Statistic Ranking of companies leading digitally in social media in Sweden 2018-2019

Programmatic advertising

5
  • Premium Statistic Programmatic ad spend in Sweden 2017-2030
  • Premium Forecast Programmatic ad spend in the Nordics 2026
  • Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
  • Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
  • Premium Statistic Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018

Influencer marketing

4
  • Premium Statistic Experience with influencer marketing in Sweden 2019, by time frame
  • Premium Statistic Expected payment methods for influencer marketing in Sweden 2019
  • Premium Statistic Revenue and EBIT of United Influencers in Sweden 2017-2018
  • Premium Statistic Revenue of Tourn International AB 2015-2019
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