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Luxury advertising and marketing

Statistics report on luxury advertising and marketing

The present report provides statistical information about luxury marketing and advertising worldwide. It includes an overview of the luxury goods market, followed by data on advertising spending of selected luxury brands. It also presents graphs and charts with data about social media, influencer marketing, and consumers' opinion.

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Table of contents

Overview of the luxury goods market

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  • Premium Statistic Value of the global personal luxury goods market 1996-2025
  • Premium Statistic Value of the online personal luxury goods market worldwide 2004-2025
  • Premium Statistic Value of various global luxury markets 2025, by market type
  • Premium Forecast Revenue in the luxury goods market worldwide 2018-2030, by country
  • Basic Statistic Fastest growing luxury brands worldwide 2019-2022
  • Premium Statistic Most valuable global luxury brands 2025

Ad spend from selected luxury brands

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  • Basic Statistic Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2026
  • Basic Statistic LVMH Group's ad spend worldwide 2008-2024
  • Premium Statistic Communications investments of the Hermès Group 2015-2024
  • Premium Statistic Advertising expenses of Christian Dior 2017-2024
  • Basic Statistic Steven Madden, Ltd.'s advertising costs worldwide 2014-2023
  • Premium Statistic Moncler Group: marketing expenses 2013-2025
  • Premium Statistic Farfetch marketing expenses 2018-2022
  • Premium Statistic Luxury digital ad spend in the U.S. 2020-2021, by brand

Luxury brands on social media

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  • Premium Statistic Most popular luxury brands on social media worldwide, by social media audience 2024
  • Premium Statistic Media Impact Value of top fashion luxury brands in the U.S. 2021, by social channel
  • Premium Statistic Media Impact Value of top fashion luxury brands in Europe 2021, by social channel
  • Premium Statistic Media Impact Value of top fashion luxury brands in China 2021, by social channel
  • Premium Statistic Most popular luxury brands on Wechat & Weibo 2022

Influencer marketing

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  • Premium Statistic Influencers reviews driving sales among luxury shoppers worldwide 2021, by generation
  • Premium Statistic TikTok marketing use among fashion & luxury brands worldwide 2021
  • Premium Statistic Effectiveness of TikTok creator marketing for fashion & luxury brands worldwide 2021
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in the U.S. 2021, by followers
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in Europe 2021, by followers
  • Premium Statistic Luxury fashion influencer marketing Media Impact Value in China 2021, by followers

Consumer perspective

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  • Premium Statistic Luxury consumers: social media activity related to brands Q3 2025, by gender
  • Premium Statistic Luxury consumers: social media activity related to brands Q3 2025, by age
  • Premium Statistic Consumers following luxury brands on social media worldwide 2021, by generation
  • Premium Statistic Print media as a fashion information source for luxury consumers worldwide 2022
  • Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
  • Premium Statistic Digital features preferred by global luxury consumers 2021
  • Premium Statistic Importance of luxury brands adopting sustainability in Europe quarterly 2021-2025
  • Premium Statistic Willingness of affluent consumers to pay more for sustainable luxury Asia 2025-2026
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