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SME/SMB advertising & marketing in the U.S.

Statistics report on advertising and marketing activities of small and medium-sized enterprises

This report has been compiled to provide statistical information about advertising and marketing activities of small and medium-sized enterprises. It presents data on SMBs' ad budgets, leading channels used, and main challenges. Lastly, the study highlights the SMBs' usage of artificial intelligence.

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Table of contents

Overview

5
  • Premium Statistic U.S. number of small businesses 1997-2021
  • Premium Statistic U.S. number of small businesses 2022, by industry
  • Premium Statistic Small business optimism index January 2020-February 2026
  • Premium Statistic Small business optimism outlook in the U.S. February 2026, by component
  • Basic Statistic Small businesses' most important issue in the U.S. February 2026

Advertising spending

9
  • Premium Statistic Local advertising revenue in the U.S. 2024-2025
  • Premium Statistic Traditional and digital local media advertising revenues in the U.S. 2025
  • Premium Statistic Change in local advertising spending in the U.S. 2025, by medium
  • Premium Statistic Advertising spending of SMBs in the U.S. 2025
  • Premium Statistic U.S. SMBs: ad share in marketing budgets 2025
  • Premium Statistic Advertising budget of SMBs in the U.S. 2025, by industry
  • Premium Statistic Change in local ad revenue U.S. 2024, by vertical
  • Premium Statistic Local advertising spending in the U.S. in 2024, by category
  • Premium Statistic Change in SMB ad spend in the U.S. 2025

Leading channels

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  • Premium Statistic Number of marketing channels used by SMBs in the U.S. 2025
  • Premium Statistic U.S. SMBs: leading ad media 2024
  • Premium Statistic Most effective marketing channels according to U.S. SMBs 2025
  • Premium Statistic Marketing channels SMBs do not use in the U.S. 2025
  • Premium Statistic Satisfaction with marketing results among small businesses worldwide 2026, by channel

Marketer insights

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  • Premium Statistic Leading marketing objectives of SMBs in the U.S. 2025
  • Premium Statistic Perceived level of challenge in marketing for SMBs in the U.S. 2024
  • Premium Statistic U.S. SMBs: difficulty in reaching customers & growing sales 2025
  • Premium Statistic U.S. SMBs confidence in ad targeting effectiveness 2025
  • Premium Statistic Ability to measure return on ad spend among SMBs in the U.S. 2025
  • Premium Statistic Importance of digital advertising to the success of SMBs in the U.S. 2024
  • Premium Statistic Methods of buying ads among local advertisers in the U.S. 2024

Spotlight: application of artificial intelligence (AI)

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  • Premium Statistic Usage of AI in marketing among small business owners worldwide 2026
  • Premium Statistic Applications of AI in marketing among small businesses worldwide 2026
  • Premium Statistic Applications of AI in small business marketing in the U.S. 2025
  • Premium Statistic Reasons for using AI in marketing among small businesses worldwide 2026

Spotlight: marketing outsourcing

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  • Premium Statistic U.S. SMBs: popularity of outsourcing marketing efforts 2023-2025
  • Premium Statistic Digital marketing services used by local advertisers in the U.S. 2024
  • Premium Statistic Marketing strategy owners at SMBs in the U.S. 2025

Spotlight: social media

4
  • Premium Statistic SMBs in the U.S. - social media usage 2023
  • Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2024
  • Premium Statistic Social media ad spend of local advertisers in the U.S. 2023, by platform
  • Premium Statistic Effeciveness of social media marketing among local advertisers in the U.S. 2024
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