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Public relations in the United States

Statistics report on the PR industry in the U.S.

The report compiles the latest data on the public relations (PR) industry in the United States. It provides an overview of the sector at the global and U.S. levels before diving into details on the segment's employment. The study features information on the U.S. top PR groups, networks, and agencies, besides spotlight chapters on press releases 鈥 including the usage of generative artificial intelligence (GenAI) for that purpose 鈥 and lobbying.

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Table of contents

Overview

7
  • Premium Statistic PR industry's size worldwide 2023-2024
  • Premium Statistic Combined fee income of leading public relations (PR) agencies in the U.S. 2023-2024
  • Basic Statistic Estimated revenue of public relations agencies in the U.S. 2000-2023
  • Premium Statistic Estimated aggregate expenses of PR agencies in the U.S. 2007-2023
  • Basic Statistic No. of establishments in the advertising industry in the U.S. 2007-2022, by segment
  • Basic Statistic PR agencies' revenue in the U.S. 2022, by source
  • Basic Statistic Advertising and PR industry's net positive ratings among adults in the U.S. 2001-2025

Leading players

6
  • Premium Statistic Top holding groups & independent networks worldwide in 2022, by PR operations revenue
  • Premium Statistic Leading public relations (PR) agencies worldwide 2024, by fee income
  • Basic Statistic Client retention rates of leading PR agencies as of May 2025
  • Premium Statistic Top PR firms with major operations in the U.S. 2024, by global net fees
  • Premium Statistic Fastest-growing public relations (PR) agencies worldwide 2024
  • Premium Statistic Fastest-growing public relations (PR) agencies in the U.S. 2023

Employment

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  • Basic Statistic Change in employment for PR specialists in the U.S. 2023-2033
  • Premium Statistic Number of full-time employees at top PR firms with major operations in the U.S. 2024
  • Premium Statistic Gender distribution of PR and fundraising managers in the U.S. 2024
  • Premium Statistic Ethnicity of PR and fundraising managers in the U.S. 2024
  • Basic Statistic Number of employees in the advertising industry in the U.S. 2009-2023, by segment
  • Premium Statistic Median annual wages of PR specialists in the U.S. 2024

Spotlight: press releases

3
  • Premium Statistic Top channels for promoting press releases according to PRs in the U.S. & Canada 2024
  • Premium Statistic Top press release-related challenges according to PRs in the U.S. and Canada 2024
  • Premium Statistic Top uses of GenAI to craft press release content among PRs in the U.S. & Canada 2024

Spotlight: lobbying

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  • Basic Statistic U.S. total lobbying spending 1998-2025
  • Basic Statistic U.S. leading lobbying industries in the U.S. 2024
  • Basic Statistic U.S. leading lobbying firms 2024, by income
  • Basic Statistic U.S. biggest lobbying spenders 2024
  • Basic Statistic U.S. total number of lobbyists 2000-2024
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