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Out-of-home advertising worldwide

Statistics report on the out-of-home advertising market worldwide

A compilation of the latest statistics on the global out-of-home (OOH) advertising market. It includes a general and digital overview, regional spending, and information on the industry's leading players.

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Table of contents

Global overview

8
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Change & CAGR in OOH ad spending worldwide 2024-2029
  • Premium Statistic Out-of-home (OOH) ad revenue's share in total advertising revenue worldwide 2014-2025
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type
  • Premium Statistic Distribution of out-of-home (OOH) media revenue worldwide 2030, by channel

Digital global overview

5
  • Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2024-2029
  • Premium Statistic Share of static inventory OOH ad media owners intended to digitize worldwide 2024
  • Premium Statistic Media owners' timelines for planned static OOH inventory digitization worldwide 2024
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2026
  • Premium Statistic Attributes of pDOOH advertising according to marketers worldwide 2026

Regional expenditures

7
  • Premium Forecast Revenue in the out-of-home advertising segment in Asia 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in North America 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in Europe 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in South America 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in Africa 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in Australia and Oceania 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in Central America 2017-2030

Market leaders

11
  • Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2025, by revenue
  • Premium Statistic JCDecaux's revenue 2011-2025
  • Premium Statistic Digital out-of-home (DOOH) revenue as a share of JCDecaux SE's revenue 2012-2025
  • Premium Statistic Clear Channel Outdoor Holdings, Inc.'s revenue 2022-2025
  • Premium Statistic Share of revenue generated by Clear Channel Outdoor in the U.S. 2025, by product
  • Premium Statistic Net revenue generated by Lamar Advertising Company Q1 2007-Q4 2025
  • Premium Statistic Lamar Advertising's revenue in the U.S. and Canada 2021-2025, by display ad type
  • Premium Statistic Outfront Media's revenue worldwide 2011-2025
  • Premium Statistic Outfront Media Inc.'s DOOH revenue in the U.S. and Canada 2017-2025, type of display
  • Premium Statistic Ströer SE & Co. KGaA's revenue 2006-2025
  • Premium Statistic Ströer SE & Co. KGaA's revenue 2024, by product group
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