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Ad blocking in the Nordics

Statistics report on ad blocker usage in the Nordic countries

This report presents a range of statistics about ad blocker usage in selected Nordic countries: Sweden, Denmark, Norway and Finland. It shows ad blocking software usage rate in the region, as well as consumer trends, digital advertising, as well as users' attitudes.

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Table of contents

Overview

10
  • Premium Statistic Ad blocker usage in the Nordics 2020
  • Premium Statistic Ad blocker users in the Nordics 2020, by country and gender
  • Basic Statistic Ad blocker usage in Sweden 2016-2020
  • Premium Statistic Ad blocker users in Sweden 2020, by age group
  • Basic Statistic Ad blocker usage in Denmark 2016-2020
  • Premium Statistic Ad blocker users in Denmark 2020, by age group
  • Basic Statistic Ad blocker usage in Norway 2016-2020
  • Basic Statistic Ad blocker users in Norway 2020, by age group
  • Premium Statistic Ad blocker usage in Finland 2016-2020
  • Premium Statistic Ad blocker users in Finland 2020, by age group

Online advertising

7
  • Basic Statistic Growth of advertising spending worldwide 2019-2022, by region
  • Basic Statistic Share of digital advertising spending in the Scandinavian countries 2018-2019
  • Premium Statistic Share of enterprises paying for internet advertising in the Nordics 2018
  • Premium Statistic Digital advertising spending in Sweden 2015-2024
  • Premium Statistic Online advertising revenue in Denmark 2009-2020
  • Premium Statistic Digital advertising expenditure in Finland 2007-2019
  • Premium Statistic Online ad spend in Norway 2017-2024, by type

Attitudes

8
  • Premium Statistic Attitudes towards ads on websites in Sweden 2020
  • Premium Statistic Attitudes towards ads in online video clips in Sweden 2020
  • Premium Statistic Attitudes towards ads on websites in Denmark 2020
  • Premium Statistic Attitudes towards ads in online video clips in Denmark 2020
  • Premium Statistic Attitudes towards ads on websites in Norway 2020
  • Premium Statistic Attitudes towards ads in online video clips in Norway 2020
  • Premium Statistic Attitudes towards ads on websites in Finland 2020
  • Premium Statistic Attitudes towards ads in online video clips in Finland 2020

Consumption

9
  • Premium Statistic Ad blocker users in the Nordics 2020, by country and gender
  • Premium Statistic Reasons for using an ad blocker in Sweden 2020
  • Premium Statistic Reasons for using an ad blocker in Denmark 2020
  • Premium Statistic Reasons for using an ad blocker in Norway 2020
  • Premium Statistic Reasons for using an ad blocker in Finland 2020
  • Basic Statistic Ad blocker usage in Sweden 2020, by device
  • Basic Statistic Ad blocker usage in Denmark 2020, by device
  • Basic Statistic Ad blocker usage in Norway 2020, by device
  • Premium Statistic Detected use of ad blockers in Finland 2020, by device

Special focus: Paid software

4
  • Premium Statistic Share of individuals paying for ad blockers in Denmark 2020
  • Premium Statistic Share of individuals paying for ad blockers in Sweden 2020
  • Premium Statistic Share of individuals paying for ad blockers in Norway 2020
  • Premium Statistic Share of individuals paying for ad blockers in Finland 2020
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