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E-mail marketing in the United Kingdom (UK)

Statistics report on e-mail marketing in the United Kingdom

This report contains a range of selected facts and statistics about e-mail marketing in the United Kingdom (UK).

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Table of contents

Overview

6
  • Premium Statistic E-mail marketing revenue worldwide 2020-2027
  • Basic Statistic Countries with highest number of emails sent 2025
  • Premium Statistic Number of marketing associate professionals in the UK 2021-2026
  • Premium Statistic Leading B2C marketing channels in the UK 2022
  • Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
  • Premium Statistic Actions UK businesses take to target overseas customers 2022

Financials

5
  • Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
  • Premium Statistic Marketing expenditure growth in the UK 2023, by type
  • Premium Statistic E-mail marketing's ROI in the UK 2016-2021
  • Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
  • Premium Statistic Investments made to improve digital marketing in the UK 2021

Metrics

9
  • Premium Statistic Email marketing metrics used in the UK 2021
  • Premium Statistic E-mail marketing open rate in Great Britain 2021-2023
  • Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2023
  • Premium Statistic E-mail marketing CTR in Great Britain 2021-2023
  • Premium Statistic Email marketing CTR growth in the UK 2023, by type
  • Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2023
  • Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2023
  • Premium Statistic E-mail marketing delivery rates in the UK 2015-2022
  • Premium Statistic Email marketing delivery rates in the UK 2022, by sector

Marketer insights

8
  • Premium Statistic Profitable sales channels in the UK 2021
  • Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
  • Premium Statistic Factors preventing e-mail marketing success in the UK 2021
  • Premium Statistic Goals of e-mail marketing in the UK 2021
  • Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
  • Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
  • Premium Statistic ID solutions marketers wanted to test worldwide 2022
  • Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021

Consumer insights

8
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024
  • Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
  • Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
  • Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
  • Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
  • Premium Statistic Elements that made a branded email trustworthy in the UK 2023
  • Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
  • Premium Statistic Complaints to the ASA in the UK 2024, by media type
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