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Advertising in the Nordics

Statistics report on advertising in the Nordic countries

This report presents a range of selected statistics and data about advertising in the Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden. In addition to general region overview, it shows deep dives into the single country markets.

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Table of contents

Overview

4
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Statistic Ad spend in the Nordics 2020-2023
  • Premium Statistic Ad market growth in the Nordics 2020-2023
  • Premium Statistic Digital ad spend in the Nordics 2024, by country

Denmark

6
  • Premium Statistic Advertising revenue in Denmark 2023-2024
  • Premium Statistic Distribution of ad spend in Denmark 2022, by medium
  • Premium Statistic Digital ad spend in Denmark 2020-2024
  • Premium Statistic Denmark: digital ad spend 2023, by format
  • Premium Forecast Non-digital advertising touchpoints in Denmark 2024
  • Premium Forecast Digital advertising touchpoints in Denmark 2024

Finland

6
  • Premium Statistic Expenditure on media advertising in Finland in 1995-2024
  • Premium Statistic Advertising expenditure in Finland 2013-2024, by medium
  • Premium Statistic Advertising spending change in Finland 2024, by medium
  • Premium Statistic Digital ad spend in Finland 2023, by format
  • Premium Forecast Non-digital advertising touchpoints in Finland 2025
  • Premium Forecast Digital advertising touchpoints in Finland 2025

Iceland

4
  • Basic Statistic Advertising spending in Iceland 2009-2023
  • Premium Statistic Distribution of advertising revenue in Iceland 2023, by medium
  • Basic Statistic Online media advertising revenue in Iceland 1998-2023
  • Premium Statistic Digital ad spend in Iceland 2025, by format

Norway

9
  • Premium Statistic Advertising revenue in Norway 2023-2025
  • Premium Statistic Change in advertising revenue in Norway 2024-2025
  • Premium Statistic Media ad spending in Norway 2023, by medium
  • Premium Statistic Digital ad spend in Norway 2020-2024
  • Premium Statistic Digital ad spend in Norway 2023, by format
  • Premium Statistic Revenue of advertising agencies in Norway 2008-2022
  • Premium Statistic Revenue of advertising agencies in Norway 2022, by service
  • Premium Forecast Non-digital advertising touchpoints in Norway 2024
  • Premium Forecast Digital advertising touchpoints in Norway 2024

Sweden

9
  • Premium Statistic Media ad spend growth in Sweden 2015-2023
  • Premium Statistic Distribution of advertising spending in Sweden 2023, by medium
  • Premium Statistic Digital advertising spending in Sweden 2015-2024
  • Premium Statistic Distribution of digital ad spend in Sweden 2024, by format
  • Basic Statistic Revenue of advertising agencies in Sweden 2008-2021
  • Premium Statistic Ranking of advertising companies in Sweden 2025, by revenue
  • Premium Statistic Attitudes towards advertising in Sweden 2014-2024
  • Premium Forecast Non-digital advertising touchpoints in Sweden 2025
  • Premium Forecast Digital advertising touchpoints in Sweden 2025
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